Type of site | Fashion news |
---|---|
Available in | English |
Editor | Breaking Media |
URL |
fashionista |
Launched | 2007 |
Fashionista is a fashion website owned by Breaking Media.
Fashionista was launched in 2007. It was originally written as a fashion blog by Faran Krentcil. [1] In April 2009, editor Natalie Hormilla stepped down. [2]
By 2010, Fashionista had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from Joomla to WordPress). [3] In 2010, Breaking Media raised a $1.3 million round of investment. [4]
In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of Fashionista, succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website. [5] In April 2014, the website was moved from WordPress to SAY Media's content management and monetization platform Tempest. [6]
In April 2015, Breaking Media raised another $1.5 million round of investment. [4] In November 2015, Lauren Indvik was named editor at large of Fashionista, succeeding to Lauren Sherman. [7] In December 2015, Fashionista introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers. [8]
Fashionista is the most-visited website edited by Breaking Media. [9] Compared to other fashion news websites, Fashionista's editorial is more pop culture and geared to a younger audience. [10]