Fashion Targets Breast Cancer is a charity campaign originally launched in the UK in 1996 by
Breakthrough Breast Cancer,[1] and now operated under the charity's new name
Breast Cancer Now. Corporate partners for the campaign represent famous high-street brands, including
M & S,
Topshop, and
River Island.
M & S has sold a wide range of charitable women's clothes for
Breast Cancer Now[2] for many years. The campaign is best known for its famous 'target' logo T-shirt designed by
Ralph Lauren.[3] Since 1996, Fashion Targets Breast Cancer has raised over £14 million to fund pioneering breast cancer research.[4]