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Fashion Central
Type of business Public
Type of site
Online Magazine [1]
Available in English
Headquarters Lahore, Punjab, Pakistan
Area servedWorld Wide
Founder(s)Shoaeb Shams and QuratulAin
Key peopleShoaeb Shams, QuratulAin, Khawaja Pervaiz Saeed
Industry Fashion and Lifestyle
Products Fashion apparel and Lifestyle
URL http://www.fashioncentral.pk/
Launched2007

Fashion Central is an online fashion magazine based in Lahore, Pakistan covering events in Pakistani Fashion Industry. [2] The name Fashion Central comes from the idea of providing a central portal for all fashion-related affairs in Pakistan. The magazine won the PASHA ICT Award in 2010. [3]

History

Founded in 2007, Fashion Central was initially launched as an online E-commerce portal. After about 6 months the website was totally revamped and was reinvented as an online fashion [4] and lifestyle magazine. [5] In early 2011 the website added ecommerce as one of its services. The products being offered include apparel, perfumes, lifestyle items, and other fashion and lifestyle-related accessories. Delivery options are available for countries across the globe with multiple payment options. The products on sale [6] at FashionCentral are directly sourced from known designers.

Main categories

The main categories are Pakistani fashion designers, [7] models, stylists, photographers, fashion events, [8] trends and lifestyle. Subcategories include health, beauty, parenting, fashion accessories, food and home décor. [9] [10] [11]

References

  1. ^ "Paki.biz". Paki.biz. Archived from the original on 2018-12-26. Retrieved 2015-11-19.
  2. ^ "Fashion Central". Facebook.com. Retrieved 2015-11-19.
  3. ^ "P@SHA ICT Awards 2010 – Winners & Runners up | PASHA ICT Awards 2010". Archived from the original on August 23, 2011. Retrieved October 11, 2011.
  4. ^ "Fashion Central moves into the world of International Fashion". PRLog. 2010-10-29. Retrieved 2015-11-19.
  5. ^ "New fashion portal to promote local industry". thenews.com.pk. 2008-07-29. Retrieved 2015-11-19.
  6. ^ "Online Shopping in Pakistan, Buy Women Clothing & Accessories - Fashion Central eShop". Shopping.fashioncentral.pk. Retrieved 2015-11-19.
  7. ^ http://valuesdiary.com/famous-fashion-designers-pakistan/
  8. ^ "Daily Times - Latest Pakistan News, World, Business, Sports, Lifestyle". www.dailytimes.com.pk. Archived from the original on November 3, 2011.
  9. ^ Sibtain, Momina (2013-09-29). "Fashion Central hops on the multi-brand wagon - The Express Tribune". Tribune.com.pk. Retrieved 2015-11-19.
  10. ^ "Multi-brand outlet launch stirs city fashion scene - Newspaper". Dawn.Com. 2013-09-29. Retrieved 2015-11-19.
  11. ^ "Pretty Woman". Archived from the original on 2019-06-09. Retrieved 2013-10-14.

External links