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FHTML (Fluid Hyper Text Markup Language) or FluidHtml is an interpreted markup language [1] that renders in Adobe Flash. [2] Rich web applications are globally popular, but most are not easy to learn, and generate pages that are not amenable to search engine optimization; FHTML was created to deal with these issues. FHTML can be used with server-side web technologies such as Java, .NET Framework and PHP. Development of the language went through private beta testing, [3] and was planned to be opened for beta testing sometime in 2010. [3]
FHTML does not need to be compiled like Flex, Silverlight, and Flash. [1]
As search engines like Google and Yahoo gradually become more proficient at indexing the content of Flash files, a critic wonders, "does FluidHTML really fix anything that isn’t already steadily improving?" [4]
Auction house Sotheby's uses FHTML for its online retail catalog. [5]