Evergage was a
cloud-basedsoftware that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.[2] In 2020, Evergage was acquired by
Salesforce[3] and has been rebranded as Interaction Studio.[4] The company positions itself as a "real-time personalization and customer data platform (CDP)".[5]
The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at
Red Hat.[6] In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and, shortly thereafter, launched its cloud-based service.[7] In August 2013, the company changed its name to Evergage.[8]
In 2015, Evergage expanded its capabilities to include A/B and multivariate testing,[9] as well as automated product and content recommendations driven by
machine learning. The platform also added personalization support for mobile apps[10] and, in 2016, open-time email personalization,[11] and triggered email in 2017.[12] Evergage acquired the e-commerce and email personalization provider MyBuys in 2018.[citation needed]