Endless.com was an American
e-commerce site owned by
Amazon, focused exclusively on shoes and accessories.[1] Amazon closed Endless.com on September 27, 2012, and directed its customers to Amazon.com/Fashion.[2]
Endless.com was created in December 2007 by
Amazon, as their first separate e-commerce brand.[2][3] Launched sites in Japan, the UK, France and Germany mirroring Endless.com's business under the name Javari.[4][5]
It was announced on July 22, 2009, that Amazon would buy online shoe retailer
Zappos for $940 million in a stock and cash deal.[6]