The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.3¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[5][6]
Pre-launch scenario
The vernacular print media space in
West Bengal comprises four major Bengali dailies: Anandabazar Patrika, Aajkaal, Bartaman and Sangbad Pratidin. Out of these, Anandabazar Patrika is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per
Indian Readership Survey 2012, with a readership of about 59 lakhs.[7]
Sections
Regular sections
Ei Muhurte: contains essays on different topics, tips, and analysis on different subjects like graphology and share market
Ei Shahar: contains news and articles related to Kolkata
Ei Rajya: contains news and articles related to West Bengal
Ei Desh: deals with news of national interest
Sompadokiyo: contains editorial, on this date, essays
Khelar Samay: sports section contains news on different sports
Byabsa Banijyo: business section contains news related to business, economics and finance