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Anew golf
IndustryFashion
Founded2016
FounderMinkyu Park
HeadquartersSeoul, South Korea
Area served
Worldwide
ProductsGolf clothing Golf Accessory
Number of employees
employees 82
Websitewww.anewgolf.com (KOR)

www.anewgolfusa.com (USA)

www.anewgolf.jp (JAP)


Anew Golf is a global golf apparel and accessory brand.

The brand is based in Seoul,South Korea and was established in 2016 by Minkyu Park and was ranked fifth of Korea golf brand reputation in 2022 based on fresh and unique designs. [1]

History

Anew Golf was founded in 2016 by Minkyu Park, the current CEO of Anew golf, showing a high-end fashionable brand inspired from street fashion and extreme sports. Due to sensuous patterned standbags, innovative transparent cover and apparel with unique design, the brand grew rapidly and recorded 33 million USD sales in 2021. This result was made only after 6 years after launching.

In 2022, the brand recorded 48 million USD and marked at 5th place of Korea golf brand reputation, where foerign brands were the main stream

Targeting the global market, Anew golf established Japanese corporation in 2021, U.S and Chinese corporation in 2022 and opened stores in Osaka, Tokyo, LA and Bangkok as well. [2]

In 2023 Anew golf had signed on the distribution contract with Indonesia, China and Vietnam, accelerating its growth toward a global brand.

Participated in PGA show held in Orlando,USA as a exhibitor from 2022 ~ 2024 and was one of the hottest brand who caught highest attention in 2024. [3]

Products

Golf Stand bags, Golf bags, Golf headwears, Golf clothing (Men and Women), Other golf small accessories

Sponsorships

Anew golf had proceeded sponsor ship deals with professional golfers including Charley Hull (~2023), Jaravee Boonchant, An Shinae, Noh Yealimi...etc [4]

Collaboration

Anew golf had shown sensuous collaborations with various brands such as New Era, [5] Fila [6] and Terra. [7]

References

  1. ^ "[브랜드평판] 골프웨어 브랜드 2022년 4월 빅데이터 분석결과...1위 PXG 골프웨어, 2위 나이키 골프웨어, 3위 제이린드버그 골프웨어".
  2. ^ "어뉴골프, 해외 판로 확대".
  3. ^ "美 'PGA 쇼'서 주목받는 한국 골프 기업".
  4. ^ "어뉴골프, 안신애 프로와 의류 후원 계약".
  5. ^ "어뉴골프-뉴에라, 콜라보레이션 선봬".
  6. ^ "어뉴골프, 의류와 용품 모두 가파른 성장세 '휠라골프와 콜라보레이션' 진행".
  7. ^ "하이트진로, 테라x어뉴 골프용품 6종 출시".