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Thaw and Eat is a category of frozen convenience foods which don’t need need an oven or microwave to prepare. The portable meal market was reported in 2022 to be worth $600 million.; [1]
Examples of 'thaw and eat' products include:
The Uncrustable frozen sandwich was first developed in 1995 and purchased by the J.M. Smucker Company in 1999 [5]. Nestlé entered the 'thaw and eat' market in May 2022 with a sandwich that didn't need to be heated in a microwave it called a 'Deliwich' [6]
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