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Marcus Collins
Nationality	American
Alma mater	Temple University, Materials Science Engineering University of Michigan, MBA in Strategic Brand Marketing Temple University, PhD in Marketing
Known for	Author of ‘For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be'
Website	Official Website

Marcus Collins (PhD) (born 17th April , 1979), is an American Author & public speaker. He is known for his work as head of Beyonce's digital strategy and new media in 2009 ^[1]. Later, he achieved wider recognition for his role in launching the Brooklyn Nets ^[2] and the Made In America music festival ^[3], as well as serving as head of strategy at Wieden+Kennedy, New York. ^{[4] [5] [6] [7]} Collins has also contributed significantly to campaigns for Google’s “Real Tone” technology and State Farm’s “Cliff Paul". ^[8]

Collins authored a book titled ''For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be'' which explores how culture shapes and influences human actions, attitudes, and experiences. ^{[9] [10] [11]}

He serves as a clinical professor of marketing at the Ross School of Business, University of Michigan.

Education

Collins pursued his Bachelor of Science in Materials Science Engineering at Temple University and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from Temple University, where his research focused on the spread of cultural influences and the processes by which meaning is constructed. ^[12]

Career

Marcus Collins serves as a marketing consultant for television networks including ABC News ^[13], MSNBC, CNBC ^[14], and FOX News. ^{[15] [16]}

Collins also serves as a weekly Forbes columnist, where he explores topics related to marketing, branding, and business. ^[17]

Books

Collins' book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be has garnered attention as a Forbes Must Read Book for Spring, ^[18]and its marketing insights have been discussed in reputable publications such as Essence ^[9], Fast Company ^[19], and the Wall Street Journal. ^[20]

Recognition and Awards

• Advertising Age's 40 Under 40 award, 2016 ^[21]
• Crain's Business 40 Under 40 award ^[22].
• American Advertising Federation's Advertising Hall of Achievement, 2020. ^[23]
• Thinkers50 Radar Distinguished Award, 2023 ^[24]

• Teaching Excellence Award for executive education and the Cornerstone Award from the Ross School of Business at the University of Michigan. ^[10]

References