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Type of site | Online browser game portal |
---|---|
Headquarters | Hilversum, Netherlands |
Parent | SpilGames |
URL |
www |
GirlsGoGames.com is an online browser game portal owned by Netherlands-based company Spil Games. The website aggregates and hosts mini-games that are mainly marketed toward young and tween girls. [1]
GirlsGoGames.com has been hosting games since at least September 2007. [2] Like other video game hosting websites, such as Miniclip and Cool Math Games, GirlsGoGames.com offers thousands of games on a space that is designed for children. [3] Rather than creating a browser geared toward those of all ages and genders, GirlsGoGames.com is a virtual sandbox that is girl-centric. [3]
Described as a "buffet of games" targeted toward girls, over 2,000 games can be found on GirlsGoGames.com. The games are sorted by categories [4], such as dress up, beauty, cooking, animal, decoration, and more. The aesthetic of the website is designed with pink and pastel colors in order to appeal to girls. GirlsGoGames.com is compared to other 'girly' browser game portals like barbie.com and girlgames.com. [5] The games found on GirlsGoGames.com are typically pink in color and have narrow goals that are related to acts of service. The user will perform repetitive acts to customers or on an avatar, such as doing someone's hair, make-up, or nails. [6] [7] These games are related to what are perceived as girly activities, like participating in shopaholic tendencies where players tour famous locations around the world as they go on shopping sprees. [8] There are also 'affection'-related games where the main goal is for the user to perform a kiss. [9]
GirlsGoGames.com mainly hosted Adobe Flash games. As of 2012, Spil Games estimates that 80% of its games that its platforms hosted, including GirlsGoGames.com, were from third-party developers. [10] However, after the Adobe Flash shut down in December 30, 2020, many of these games were lost. [11]
According to a 2010 report, GirlsGoGames.com was incredibly popular among young girls around the globe. Users left around 10,000,000 comments that year. [1] As of 2012, GirlsGoGames.com had a reported 7.6 million monthly active users. It was one of the most popular websites that young girls frequented alongside Club Penguin, Barbie.com and Stardoll.com. [12] According to a Comscore 2012 report measuring Internet exposure data regarding child audiences, GirlsGoGames.com was one of the top websites for children ages 2-17 and ranked above other popular websites including Wizard101, Monster High, Webkinz, and more. [13]
In 2020, the Massachusetts Attorney General, Maura Healey, filed a lawsuit against the company JUUL, in part due to their advertising on the site. [14]
In addition, Business Insider took screenshots of online gambling ads that were purchased and ran on GirlsGoGames.com. [15]