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Blueland introduces an innovative approach to home essentials, aiming to reduce single-use plastic with refillable products that are designed as tablets or powder, intended to be combined with water. [1]
Industry | Cleaning products |
---|---|
Founded | 2019 |
Founder | Sarah Paiji Yoo |
Headquarters | New York, U.S. |
Website |
blueland |
Blueland was founded in April 2019 when Sarah Paiji Yoo, CEO and Co-Founder.
In the fall of 2019, Sarah and Syed Naqvi, the brands Chief Innovation Officer, were featured on Shark Tank where they asked for $270,000 for a 2 percent stake in the company. Sarah and Syed eventually came to a deal with Mr. Wonderful, aka Kevin O’Leary, for a 3 percent stake in the company, in exchange for $270,000 plus royalties until he got his money back. [2]