Indian television channel
Television channel
Discovery Kids is an Indian
cable and
satellite
television channel operated by
Warner Bros. Discovery India . The channel launched on 7 August 2012. The channel primarily airs
animated shows.
[1]
History
Logo formerly used by Discovery Kids.
Discovery Kids is the first channel in the kids' genre in India by
Discovery Networks Asia Pacific launched on 7 August 2012 in
English ,
Hindi , and
Tamil . Earlier it was the name of an Infotainment and edutainment kids programming block on
Discovery Channel India which ran from 2001 to 2005.
[2]
[3]
[4]
[5]
Discovery India announced plans to revamp the channel in 2018 with new IPs.
[6] The revamp began the same day
Discovery Jeet launched by removing all existing shows, except for
Mister Maker at night and airing
ZeeQ 's Bandbudh Aur Budbak the whole day.
[7]
Later, the channel changed its logo to the current logo. To expand its reach in the South, a
Tamil-language audio track was added again and later a
Telugu-language audio track on 1 April 2018.
[8]
[9]
The revamp was ultimately completed on 21 April 2018, coinciding with the premiere of Discovery's latest local animation property at time, called
Little Singham , based on the original
Singham film from 2011. The show launched with 156 episodes and five TV feature films.
[10] The
English Audio Track was added again in July and was removed on 22 April 2020.
[11]
Kannada and
Malayalam were added on 19 October 2019.
Discovery Kids saw an increase in ratings since the release of Bandbudh Aur Budbak on the channel.
[12] The launch of
Little Singham helped the channel to achieve second position in the kids genre, with a reach of 24 million and 111 minutes per viewer.
[13]
[14]
The
Warner Bros. Discovery India merger was held in mid-July 2022, making both
Cartoon Network and
Pogo sister channels to Discovery Kids.
[15] Following the merger, on 13 November 2022, Discovery Kids stopped airing Little Singham and replaced it with
Roll No 21 .
[16] Little Singham moved to Pogo on 24 December 2022.
[17]
On 3 April 2023 the channel launched
Mr. Bean: The Animated Series
[18]
On May 22, 2023, the channel launched animated series of
Tom and Jerry such as
The Tom and Jerry Show and
Tom and Jerry Tales .
[19]
The Grim Adventures of Billy & Mandy , an original show of
Cartoon Network was premiered on the channel in June 19, 2023.
[20]
The channel launched
Batwheels , which is an original show of
Cartoonito (A Cartoon Network block) on July 15, 2023.
[21]
The channel launched live action series of
Mr. Bean: The Animated Series i.e
Mr. Bean on September 9, 2023.
[22]
Programming
References
^
"Discovery Networks launches Discovery Kids in India" . Livemint . 31 July 2012.
Archived from the original on 14 August 2017. Retrieved 4 March 2018 .
^
"Discovery Channel to launch new programming strategy" . 3 August 2001.
Archived from the original on 15 March 2007. Retrieved 22 December 2017 .
^
"Discovery launches contest to lure in kids" . Indian Television Dot Com . 22 August 2002.
Archived from the original on 4 November 2021. Retrieved 12 July 2019 .
^
"Discovery Kids tempts children with three India-centric series" . 1 August 2012.
Archived from the original on 15 September 2017. Retrieved 17 December 2017 .
^
"Discovery Kids expands distribution to Airtel Digital TV" . 31 October 2012.
Archived from the original on 1 December 2017. Retrieved 17 December 2017 .
^ Ambwani, Meenakshi Verma (4 December 2017).
"Discovery India to revamp its kids' channel" . The Hindu Business Line .
Archived from the original on 18 January 2022. Retrieved 7 December 2017 .
^
"Discovery Kids acquires rights of ZeeQ's 'Bandbudh Aur Budbak' " . www.televisionpost.com . Archived from
the original on 22 June 2018. Retrieved 25 March 2018 .
^
"Discovery Kids to now speak Tamil and Telugu" . BestMediaInfo . 28 March 2018.
Archived from the original on 2 May 2023. Retrieved 9 July 2022 .
^
"Discovery Kids to launch Telugu language feeds - Times of India" . The Times of India .
Archived from the original on 21 April 2018. Retrieved 20 April 2018 .
^
"Singham's animated miniature avatar to appear on Discovery Kids" . www.bestmediaifo.com .
Archived from the original on 21 April 2018. Retrieved 20 April 2018 .
^
"Discovery Kids adds English feed : Best Media Info" . www.bestmediainfo.com . 24 August 2018. Archived from the original on 6 June 2023. Retrieved 6 June 2023 . {{
cite web }}
: CS1 maint: bot: original URL status unknown (
link )
^
"Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%" . Indian Television Dot Com . 23 February 2018.
Archived from the original on 25 March 2018. Retrieved 25 March 2018 .
^
"Discovery Kids soars to 2nd position in kids genre riding on Little Singham" . Indian Advertising Media & Marketing News – exchange4media .
Archived from the original on 9 May 2018. Retrieved 8 May 2018 .
^
"Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers" . www.afaqs.com . Archived from
the original on 9 May 2018. Retrieved 8 May 2018 .
^
"Kabhi Tom Jerry ke peeche toh kabhi Jerry Tom ke peeche... too much fun! | Dekhiye "The Tom and Jerry Show" every Mon-Fri at 10:30 AM, only on #DiscoveryKidsIndia" . Retrieved 18 May 2023 .
^
Promo | Kris Roll No 21 | Starts 13th November | 12:30 PM | Discovery Kids India , retrieved 10 November 2021
^
Little Singham Starting - 24th December | Everyday 12.30 PM & 7.15 PM | New Show | POGO , retrieved 3 December 2021
^
Promo - Mr Bean Animated Series | Starts 3rd April | 10:30 AM & 4:30 PM only on Discovery Kids India , retrieved 6 June 2023
^
"Kabhi Tom Jerry ke peeche toh kabhi Jerry Tom ke peeche... too much fun! | Dekhiye "The Tom and Jerry Show" every Mon-Fri at 10:30 AM, only on #DiscoveryKidsIndia" . Retrieved 18 May 2023 .
^
"Sab ko hasaane aur entertain karne aa rahe hai aapke teen naye buddies. | Dekhiye naya show "Haddi Mera Buddy" 19th June se, Mon-Fri at 8:30 PM, sirf #DiscoveryKidsIndia par" . Retrieved 17 June 2023 .
^
"Watch Batwheels only on Discovery Kids" . www.instagram.com . Retrieved 13 September 2023 .
^
"Nahi rukegi masti aur fun, jab Mr. Bean hoge humare sang! Presenting #BrandNewBean ! | Dekhiye 'Mr. Bean', today onwards, every Sat-Sun at 8:30 PM, only on #DiscoveryKidsIndia" . Retrieved 9 September 2023 .
External links