Derral Eves is an
executive producer for
The Chosen,[2] the first multi-season series about the life of Christ, and the highest crowd-funded TV series or film project of all time.[3][4]
The Chosen
After Eves was introduced to
Dallas Jenkins, creator of The Chosen, Jenkins named him to be executive producer, with his primary responsibility being to build the audience through the show's social media platforms.[5][6][7]
According to Eves, he was shown a short film Jenkins did for his church. "It was shown to me. It was just amazing. He said, 'Let's do a television series.' That's how I got in on the project. I met Dallas and we became partners."[8]
Eves helped scout locations for the first season, securing Capernaum Village in
Weatherford, Texas. Capernaum Village offers film set rental and live experiences for tourists, to recreate the historical
Capernaum. The filming was supplemented by a
sound stage and
visual effects.[9][10][11]
Season 2 moved filming to
Utah's version of ancient Israel in
Goshen, Utah County, where
the Church of Jesus Christ of Latter-day Saints built a replica Jerusalem movie set to film scenes for their Bible and Book of Mormon videos.[12] In October 2020, Eves signed a lease to use the Jerusalem set. It is the first time a production not affiliated with the Church of Jesus Christ Latter-day Saints has filmed at the Motion Picture Studio South Campus.[9] On this filming location, Eves said, "It is unbelievable. This is the dream location to shoot this story. You have the
Dead Sea and the
Sea of Galilee, and this area has the
Great Salt Lake and the
Utah Lake and the
River Jordan connects the two. You can't get much better than that!"[13][14] For the third, a new soundstage was built, including a replica Capernaum and workshops for sets and costumes.[15]
The second season was filmed between October 2020 and November 2020, after being approved to film by the Utah Governor's Office of Economic Development Board in Utah in September 2020.[16] The second season was also approved for a Motion Picture Incentive Program by the
Utah Film Commission.
The series has been translated into more than 50 languages, and viewed more than 250 million times, and available on many streaming services like Amazon Prime Video and Peacock.[15] Eves said his goal is to reach 1 billion people.[17][18]
Due to the ongoing
COVID-19 pandemic, which initially suspended filming of the second season at the beginning of 2020, Eves setup ongoing
tests for the cast and crew, costing $800,000.[19]
Seven seasons are planned.[20] In 2021, a Christmas special was released to 1,700 cinemas for ten days.[15]
Career
Eves graduated from
Southern Utah University with a degree in public relations and advertising. His first job was the assistant director of public relations at a hospital in Utah but he left to start his own interactive agency in 1999, Creatus.[21][22]
Search Engine Journal described Eves as the "godfather of YouTube optimization".[27] Eves's own YouTube channel dates back to 2006, the same year
Google bought the platform for $1.65 billion.[28][29]
Social Media Examiner reported that Eves quintupled the earnings of a pest control company, and helped
The Piano Guys go from retail piano store owners to having more than 1.8 million subscribers.[24] Eves also worked on the three-minute ad for Squatty Potty, which appeared on the reality investor TV show
Shark Tank and
Dr Oz, and won "Ad of the Year" at the
2015 Webby Awards.[30][31][32] He was the executive producer and project lead.[30][33] In 2015, it was reported the video had more than 43 million views on YouTube and Facebook.[31] As of November 2021, the video had more than 39 million views on YouTube alone.[34]Boing Boing described the ad as "the greatest viral ad in Internet history".[35]
In 2013 Eves founded
VidSummit, an annual event with the top YouTubers on how to build a brand and grow revenue.[36][37][38] Eves was reported as saying it had one rule – speakers were not allowed to promote themselves.[39]
Eves was number four on
Forbes' list of "20 Must Watch YouTube Channels That Will Change Your Business".[40][41]
In 2014, Eves produced and coordinated an attempt at setting a
Guinness World Record for the largest live
nativity scene. In
Provo, Utah, US, 1,039 people volunteered themselves and their animals, which was reported to break the previously held record set in
Lancashire,
United Kingdom in 2013 with 898 people.[42][43] Eves said he was able to organize such a large number of people through social media. The video was released in December 2014.[43]
Writing
In 2021, Eves authored "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue". The book was released as hardcover and e-book. The book is described as providing the inner workings of the YouTube algorithm and how creators can use it to their advantage.[44][45][46] The book became a Wall Street Journal Best Seller in February 2021.[47]
Bibliography
The Youtube Formula: How Anyone Can Unlock The Algorithm To Drive Views, Build An Audience, And Grow Revenue.
Wiley, 2023.
ISBN978-1-119-71602-0[48][49]