David Sunflower Seeds, also known as DAVID Seeds, is a brand of roasted and salted sunflower seeds produced by ConAgra Foods in the United States.
The company was founded in 1926 by Armenian- American David Der Hairabedian of Fresno, California. [1] Der Hairabedian first roasted sunflower seeds in his grocery store and packaged them in individual servings for a nickel. Eventually, his two sons, Ara and Aram, joined him in marketing the seeds to other retailers.
Conagra Brands acquired David & Sons from Nestle USA in December 2001. [2]
Since 1991, DAVID Seeds has sponsored the Babe Ruth League, pitching the “Eat. Spit. Be Happy!”(slogan) message to youth baseball and softball players ages 5 to 18 nationwide. The Babe Ruth League has over 900,000 players in 45,000+ teams across the U.S..
As the “Official Sunflower Seed of the Babe Ruth League,” DAVID provides free scorebooks and safety tips to each team in the league, awards to All-Star players, and DAVID Sunflower Seeds to be sold at concession stands.