Das Vierte

Country	Germany
Broadcast area	Germany, Austria, Switzerland
Headquarters	Munich, Germany
Programming
Language(s)	German
Picture format	576i ( 4:3 SDTV)
Ownership
Owner	NBCUniversal (2005–2008) Mini Movie International / Dmitry Lesnevsky (2008–2012) The Walt Disney Company (2012–2013)
History
Launched	29 September 2005 (2005-09-29)
Replaced	NBC Europe (in Germany)
Closed	31 December 2013 (2013-12-31) (8 years, 93 days)
Replaced by	Disney Channel (Germany) [1]
Links
Website	www.das-vierte.de

Das Vierte (English: The Fourth) was a German entertainment channel replaced in January 2014 by Disney Channel.

History

Das Vierte was launched by NBC Universal Global Networks (NUGN) in 2005 as an all-drama programming channel. The channel reached its 1% first-year goal with the expectations of doubling in two to three years. In 2008, NUGN sold the station to Mini Movie International Channel, ^[2] owned by Dmitri Lesnevsky, as the station was losing money. Lesnevsky expected to turn the station around through rebranding then reselling it. In 2010, Phoenix Media planned to buy the station but that fell through.

As of 2011, the station had a market share of 0.2%.

In September 2012, The Walt Disney Company announced a deal to purchase Das Vierte. ^[3] Disney closed on the deal by December 2012. In April 2013, Disney announced that Das Vierte would become a Disney Channel in January 2014. ^[4] Disney closed the channel on 31 December 2013. ^[5]

Programming

Das Vierte started with the slogan "Wir sind Hollywood" (We are Hollywood). The programming later moved away from Hollywood productions and towards a cooperation with the Anixe TV network.

Reality series

^[6]

Series

^[7]

Availability

Das Vierte was available via terrestrial transmission in Berlin and Bremen, as well as Europe wide on Astra digital satellite service.

Via the air waves, the station had an availability to 93% of German TV households. ^[8]

Audience share

Germany

	January	February	March	April	May	June	July	August	September	October	November	December	Annual average
2005 [9]	–	–	–	–	–	–	–	–	–	0.5%	0.5%	0.5%	0.5%
2006 [10]	0.6%	0.5%	0.6%	0.6%	0.6%	0.5%	0.7%	0.6%	0.7%	0.7%	0.7%	0.7%	0.6%
2007 [11]	0.7%	0.7%	0.8%	0.8%	0.8%	0.8%	0.9%	0.8%	0.8%	0.8%	0.8%	0.7%	0.8%
2008 [12]	0.8%	0.8%	0.8%	0.9%	0.8%	0.7%	1.0%	0.9%	0.8%	0.8%	0.9%	0.9%	0.8%
2009 [13]	0.8%	0.7%	0.7%	0.6%	0.6%	0.7%	0.7%	0.7%	0.5%	0.4%	0.4%	0.5%	0.6%
2010 [14]	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.1%	0.2%
2011 [15]	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.1%	0.2%
2012 [16]	0.1%	0.1%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.1%	0.1%	0.2%
2013 [17]	0.1%	0.1%	0.1%	0.1%	0.1%	0.2%	0.2%	0.2%	0.2%	0.1%	0.1%	0.1%	0.1%

References