Aksyon Radyo Cebu (DYRC)

Cebu City
Broadcast area	Central Visayas and surrounding areas
Frequency	648 KHz
Branding	DYRC 648 Aksyon Radyo
Programming
Language(s)	Cebuano, Filipino
Format	News, Public Affairs, Talk
Network	Aksyon Radyo
Ownership
Owner	MBC Media Group
Operator	RJR Media Solutions Inc.
Sister stations	DZRH Cebu, 91.5 Yes FM, 97.9 Love Radio, 102.7 Easy Rock, Radyo Natin Pinamugajan, DYBU-DTV 43
History
First air date	January 7, 1929 (1929-01-07) (as KZRC) September 21, 1940 (1940-09-21) (as DYRC)
Former call signs	KZRC (1929-1948) DYXR (1999-2010)
Former frequencies	600 kHz (1929-1978) 963 kHz (1978-1991)
Call sign meaning	Radyo Cebu
Technical information
Licensing authority	NTC
Class	B
Power	10,000 watts
ERP	20,000 watts
Links
Webcast	Listen live

DYRC (648 AM) Aksyon Radyo is a radio station owned and operated by MBC Media Group. It serves as the flagship radio station of MBC's regional AM network Aksyon Radyo. The station's studio is located at 2nd Floor, GD Uyfang Bldg., Sanciangko cor. Panganiban, St., Brgy. Pahina Central, Cebu City, and its transmitter is located at Brgy. Tangke, Talisay, Cebu. ^{[1] [2]}

History

The origins of Aksyon Radyo can be traced to the original DYRC, first known as KZRC on January 7, 1929, by the Radio Corporation of the Philippines under the 600 kHz, then was sold to Isaac Beck. In 1940, the Heacock Company bought KZRC, and became a sister station to KZRH (now DZRH) Manila

After World War II, the Elizalde family bought all Heacock stations. This gave birth to the Manila Broadcasting Company.

KZRC became DYRC after Philippine independence, through MBC's subsidiary Cebu Broadcasting Company. DYRC was the pioneer AM station in Genie Peralta Vaminta and Henry Halasan topped the bill in prime time broadcasting. Some famous personalities aired on DYRC were Nene Pimentel, Former Congressman Antonio Cuenco, Asia's Queen of Songs Pilita Corrales, veteran broadcaster Angelo Castro Sr., Former DILG Undersecretary Inday Nita Cortez Daluz, Arch. Angel Lagdameo, lawyer Jane Paredes, among others. Star Cebuano singers featured in DYRC were: Josie Lauron, Josephine Ferrer, Stacs Huguete, and child singer Amapola Cabase popularly known as Amapola, to name a few. Bandleaders and pianists leading the DYRC-DYBU bands were Emilio Villareal and Manny Cabase. ^{[3] [4]}

In September 11 1972, the station along with DYBU went off the air, due to martial law under Ferdinand Marcos. ^[5]

In 1973, it returned on air under the new management and their branding became Sunshine City a localized version of DWIZ. In 1978, the frequency migrated to 963 kHz under the NARBA to GE75. In 1991, it became Radyo Balita after the dissolution of all Sunshine City stations especially DWIZ the frequency moved to 648 kHz from Bombo Radyo Cebu. On January 4, 1999, Padayon Pilipino Media Consultancy Services Inc. took over the management of the station and changed its call sign to DYXR. This marks the birth of Aksyon Radyo. Back then, its studios were located at Brgy. Tangke, Talisay, Cebu. ^[6] In August 2010, the station went off the air and Padayon Pilipino's management migrated its operations to the United States under Aksyon Radyo's US News Bureau division.

On September 21, 2010, BisaLog Broadcasting (owned by lawyer/host Rhina Seco, DZRH-Aksyon Radyo News Bureau Manila's Niño Padilla, and Aksyon Radyo Program Director Ed Montilla) took over the management of the station and brought back its original callsign DYRC as part of its 70th anniversary. It moved to Unit 301 Doña Luisa Building, Fuente Osmeña. At the same time, DYRC launched "Dangpanan", the local version of DZRH's "Operation Tulong" that offers free medical, dental and legal services to the needy; as well as a music format on Sundays. ^{[7] [8]}

In the wake of the canonization of Pedro Calungsod in 2012, DYRC adopted a temporary branding Radyo Calungsod. ^{[9] [10]}

In May 2018, Manila Broadcasting Company took over the operations of DYRC with Atty. Rudolph Steve E Jularbal as its Station Manager (who also happens to be the station manager of DYRC's parent station, DZRH). Just recently, the station moved to its current studios in GD Uyfang Building. The present DYRC Station OIC is Rodolfo "Dodie, Dr LOVE" Ladrera Jr.

On November 15, 2021, Aksyon Radyo along with sister stations launched their new logos and its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all Filipinos!).

References

See also