In February 2023, Tini published through her
social media the cover art, release date and title of her fourth studio album Cupido.[1] Under the post she wrote that the entire album would be released on February 17, 2023, while the song of the same name would be released a few days before the album on February 14, 2023, as the tenth and final single.[2] She released the first teaser of the song on February 12, 2023, hinting part of the song's lyrics, "Q nos pa so". A day before the release, she published the second teaser of the song, and revealed that the song would be released at 7pm Argentina local time.[3][4] On February 15, 2023, she revealed a photoshoot for the song's music video.[3][4]
Composition
"Cupido" is a mid temp
cumbia song with heavy
dembow influences.[5] According to the digital music sheet published at SongData.io, the song is written in the key of
A major. The song is set in
common time and moves through a moderate
tempo, having a tempo of 120
beats per minute.[6] Although the title of the song refers to
Cupid, the God of love, the song's lyrics are not about romance, but about how Cupid's love arrow misses the right target and leads to complications in the relationship.[4][5]
Music video
The music video for "Cupido" was directed by Diego Peskins and was released simultaneously with the song on Tini's
YouTube/
VEVO channel. The music video for "Cupido" features the singer multiplied on a white stage. In the scenes, there are also seen figures with love
bows and
arrows, representing the
Valentine's Day.[3]