Company type |
Social media analytics
[1] software |
---|---|
Founded | 2007 |
Founder | Gary King |
Headquarters | , |
Services | Consumer insights, social media analytics |
Number of employees | 200 |
Website |
www |
Footnotes / references [2] |
Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts. [3] The company also had a European office in London, England. [4] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. [5]
The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites. [6] The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product. [7]
Crimson Hexagon's analysis of current events and trending topics was often featured in news articles. [8] Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse. [9] The company also partnered with the Russian government in 2013 to monitor social media trends on LiveJournal, Twitter, and Russian social media platforms. [10] In 2018, Facebook suspended their partnership with the company due to these connections. [11]
Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at Harvard University’s Institute for Quantitative Social Science. [12] In 2012, Stephanie Newby became the company's CEO. [13]
In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media. [14]
On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology. [15]
On October 4, 2018 Crimson Hexagon announced it was merging with Brandwatch. [16]
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