Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors. [1]
Competitor backlinking can provide insights into the types of links that may contribute to higher search engine rankings.[ citation needed] The number and quality of backlinks may be influential and they are part of a broader array of factors that search engines use to rank websites.[ citation needed] These factors include content quality, keyword relevance, user engagement, and overall site architecture.[ citation needed] Obtaining a similar number or quality of backlinks as a competitor does not guarantee similar search engine rankings. [2]
Another possible outcome of competitive backlinking is the identification of the type of websites that are inclined to link to a specific type of website.[ citation needed]