ColourPop Cosmetics, also known as ColourPop, is an American
cosmetics brand based in
Los Angeles,
California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at
Ulta Beauty.[1] They predominantly make products for the eyes, lips, and face.[2]
Their brand is known for their affordable pricing (many of their products range in price from $5-$20) and collaborations based on current trends in
social media. Their makeup is also
cruelty-free.
The company also has a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body.
ColourPop has won make up beauty awards from Glamour (2020), Allure (2019),
Influenster (2018), Temptalia (2018, 2019), and OK! (2018).[3]
History
Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father's makeup company Spatz Laboratories, which produced makeup products for other brands.[4] ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also used to own
Kylie Cosmetics and
KKW Beauty.[5][6] The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with
Sephora in 2017.[7] In 2018, ColourPop became available in select
Ulta Beauty stores.[8]
On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades.[9] In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer.[10]
ColourPop is also known for creating collaborative products with several
YouTube and social media celebrities including
Isabelle Fuhrman,
Karrueche Tran,
Zoella,
Becky G,
Alexis Ren, and
Jenn Im.[15][16][17] In October 2019, Youtuber
Safiya Nygaard released her lipsticks with Colourpop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades.[18][19]
In July 2022, ColourPop announced their collaboration with global K-pop sensation BTS which is inspired by the BT21 animated characters.[20][21]