Claire Saffitz (born 16 September 1986) is an American food writer, chef, and
YouTube personality. Until mid-2020, she was a contributing editor at Bon Appétit magazine and starred in several series on the Bon AppétitYouTube channel, including Gourmet Makes, in which she created
gourmet versions of popular snack foods by
reverse engineering them. Since leaving the company, she has published two cookbooks, Dessert Person and What's for Dessert, which both became
New York Times Best Sellers. She has continued work as a video host on her own YouTube channel and as a freelance recipe developer, including for
New York Times Cooking.
Early life and education
Saffitz was born in
St. Louis,
Missouri to an
Ashkenazi Jewish family.[1][5][6] In the early 1900s, her great-grandfather emigrated to the United States from what was then
Russia but is now
Ukraine; before emigrating, he worked as a baker.[7][8]
Saffitz joined Bon Appétit in 2013, starting as a recipe tester and working her way up to being a senior food editor, where she remained until August 2018, when she left her full-time position at the magazine.[9][14] She returned in November 2018 as a freelance recipe developer and video host.[15]
In July 2017, Gourmet Makes debuted, in which Saffitz attempted to recreate or elevate popular snack foods such as
Doritos,
Twinkies, and
Gushers.[16][1]Gourmet Makes consistently trended on YouTube and developed a
cult following on social media.[17] Saffitz's work has been described as taking "junk food staples and...elevating them from their humble processed beginnings into wonders of
gastronomy."[18]
In February 2019, Bon Appétit launched two new series that featured Saffitz: Bon Appétit’s Baking School and Making Perfect.[19][20][21]
On June 8, 2020,
Adam Rapoport resigned as editor-in-chief of Bon Appétit after a photo of him in
brownface resurfaced online and sparked widespread criticism.[23] The company as a whole also received criticism after food editor
Sohla El-Waylly accused the magazine and
Condé Nast Entertainment, which produces the videos on the Bon Appétit YouTube channel, of discriminating against employees
of color, claiming they were subject to lesser pay than their non-minority counterparts.[24][25] Amidst these circumstances, Saffitz announced she had not been under contract with the company since May 2020 and that she would be reevaluating her relationship with Bon Appétit. In October 2020, she formally announced she would not be renewing her contract.[26][27]
Saffitz's debut
cookbook, Dessert Person: Recipes and Guidance for Baking with Confidence, was published by
Clarkson Potter, an
imprint of
Penguin Random House, on October 20, 2020.[28][29][30] The book became a New York Times Best Seller, debuting at No. 2 on the "Advice, How-To & Miscellaneous" list for the week of November 8, 2020.[31] In June 2021, the Dessert Person cookbook was nominated by the
International Association of Culinary Professionals as a finalist in the annual
IACP Cookbook Awards in the "Baking Sweet & Savory, Confections & Desserts" category and a nominee for the IACP
Julia Child First Book Award, winning the latter in October 2021.[32][33]
In December 2020, Saffitz launched her own YouTube channel, beginning with a focus on demonstrating recipes from her book, Dessert Person. The channel is produced by Vincent Cross, formerly of Bon Appétit, who also worked on the
Binging with Babish YouTube channel.[34]
In January 2021, Saffitz started contributing to
NYT Cooking, including being featured on their YouTube channel.[35] In May 2021, Saffitz made another appearance on The Tonight Show.[36]
Claire's second cookbook, titled What's for Dessert: Simple Recipes for Dessert People was released on November 8, 2022. It also became a New York Times Best Seller.[37][38]