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Chinese supermarket chain
China Resources Vanguard Company Limited 华润万家超级市场有限公司
Logo on refurbished Mainland stores
Logo on Hong Kong stores. An identical design, with the name in Simplified Chinese, was formerly used on Mainland stores
Company type
State-owned enterprise Industry
Supermarket Founded 14 February 1984 Headquarters
Shenzhen ,
Guangdong ,
China Area served
China Key people
Chairman Chen Lang
CEO Hong Jie
Chief Operating Officer, Chen Shuo
Vice President Qin Dongsheng, Wang Weiyong, Lan Yi and Tang Hongtao
Chief Financial Officer, Min Products Food, beverages, and daily necessities Number of employees
14500 (Hong Kong accounts for 1000)
Parent
China Resources Holdings Website
www .crv .com .cn
Vanguard in
Wan Chai , Hong Kong
Vanguard in
North Point , Hong Kong
VanGO
convenience store in
Shau Kei Wan , Hong Kong
China Resources Vanguard , doing business as China Resources Vanguard Shop or Vanguard (
simplified Chinese : 华润万家 ;
traditional Chinese : 華潤萬家 ;
pinyin : huá rùn wàn jiā ;
Jyutping : waa4 jeon6 maan6 gaa1 ), operates the
supermarket chains of
China Resources . It is the third-largest supermarket chain in
Hong Kong . As of 31 December 2014, there are 4866 shops operating in Hong Kong and the mainland Chinese provinces /
municipalities of
Guangdong ,
Zhejiang ,
Jiangsu ,
Shanghai ,
Tianjin and
Beijing .
According to market research firm EuroMonitor estimates in 2012, China Resources Vanguard supermarket market share in Hong Kong is about 7.8%.
Wellcome Hong Kong's market share is about 39.8% and
PARKnSHOP Hong Kong's market share is about 33.1%.
[1]
On 18 August 2013,
China Resources Enterprise 's supermarket chain Vanguard and British supermarket
Tesco signed a "memorandum of understanding", intending to set up a joint venture interest group in
mainland China ,
Hong Kong and
Macau , operating
hypermarkets ,
supermarkets ,
convenience stores ,
liquor stores and
cash and carry businesses. China Resources Enterprise took an 80% share and Tesco took a 20% share.
[2]
History
1984: China Resources Supermarket (CR Supermarket), former name of China Resources Vanguard, was founded.
1991: CR Supermarket opened its first store in Mainland China.
2001: China Resources acquired a 72% stake in Shenzhen Vanguard Super Department Store. China Resources Supermarket merged with Shenzhen Vanguard Super Department Store.
2002: China Resources fully acquired Shenzhen Vanguard Super Department Store and renamed it as China Resources Vanguard Shop.
[3]
[4]
2005: Introduction of new sunflower logo.
2007: China Resources Holdings acquired Tianjin company China Resources Supermarket Chain.
2010: The first blt boutique supermarket opened.
2012: Vanguard launched new brand "V+ urban boutique supermarkets".
[5]
2013: Set up joint venture with Tesco.
[6]
2015: Sale of supermarket business to improve the performance of China Resources Enterprise.
[7] Opened first
U Select by Tesco store in Hong Kong.
Brands
Hong Kong
Vanguard - standard supermarkets
VanGO - convenience stores
U Select - stores with at least one third
Tesco products
Voi_la! - wine cellar
Mainland China
Vanguard - standard supermarkets
VanGO - convenience stores
V+ - upmarket urban boutique supermarket aimed at China's growing middle class
blt - upmarket supermarket with a focus on fresh food, styled as a
farm market
blt Express - smaller blt stores
Ole' - upmarket supermarket with a focus on imported food
乐购express - former Tesco Express stores
Voi_la! - wine cellar
References
External links
Current
supermarkets Former
supermarkets (withdrawal)
Jasons ichiba (DFI Retail Group) (2023)
SU-PA-DE-PA (ParknShop) (2021)
Vanguard (CRV) (2021)
Jason's Food & Living (DFI Retail Group) (2020)
blt (CRV) (2012)
Ole' (CRV) (03/2012)
Yu Kee Food (2011)
Needs (New World Department Store) (03/2010)
Guangnan KK (06/2001)
adMart (12/2000)
Carrefour (09/2000)
Walmart (1996)
Hong Kong Round (1996)
Eastern Western Northern Southern
Eastern South- eastern Southern Western Former
Northern Southern Eastern Western Former
Canada Honduras Mexico United States Former