"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.
The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives. As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies - such as IBM have many CDOs as executives of major divisions within the corporation.
Chief Design Officers
| Name | Company | From | To | Succeed by | Reports to CEO |
|---|---|---|---|---|---|
| Eric Quint | 3M [1] | 2013 | 2020 | Brian Rice | No |
| Mauro Porcini | PepsiCo. [2] [3] | 2012 | Current | No [4] | |
| Sean Carney | Philips [5] | 2011 | 2022 | No | |
| Luc Donckerwolke | Hyundai-Kia | 2018 | Current | Yes | |
| Peter Schreyer | Kia Motors [6] | 2006 | 2018 | Luc Donckerwolke | Yes |
| Pernilla Johannson | Electrolux | 2018 | 2021 | Simon Bradford | No |
| Lars Erikson | Electrolux | 2014 | 2018 | Pernilla Johannson [7] | |
| Stefano Marzano | Electrolux [8] | 2012 | 2014 | Lars Erikson | Yes |
| Hanna Harris | City of Helsinki [9] | 2020 | Current | ||
| Anne Stenros | City of Helsinki [10] | 2016 | 2018 | Hanna Harris | |
| Christopher Hawthorne | City of Los Angeles [11] | 2018 | Current | ||
| Alastair Curtis | Logitech [12] | 2013 | 2023 | Malin Leschly | Yes |
| Opher Yom-Tov | ANZ Bank [13] | 2017 | 2023 | Role no longer exists | No |
| Dantley Davis | 2019 | 2022 | Role no longer exists | ||
| Katrina Alcorn | IBM (Global) | 2021 | 2023 | Role no longer exists | No |
| Phil Gilbert | IBM (Global) [14] | 2010 | 2021 | Katrina Alcorn | No |
| Arin Bhowmick | IBM (Product Division) | 2015 | 2022 | Role no longer exists | No |
| Daniela Jorge | CapitalOne | 2023 | Current | ||
| Rainer Wessler | DBS Bank | 2021 | Current | ||
| Chooake Wongwattanasilpa | DBS Bank | 2019 | 2020 | Rainer Wessler | |
| Jonathan 'Jony' Ive | Apple Inc. [15] | 2015 | 2019 | Role no longer exists | Yes |
| Dan Makoski | Lloyds Banking Group [16] | 2018 | 2021 | Role no longer exists | No |
| Rogier van der Heide | Philips Lighting, [17] Zumtobel Group [18] | 2010 | 2017 | ||
| Arin Bhowmick | SAP | 2022 | Current | No |
References
- ^ "3M Names Eric Quint Chief Design Officer" Official 3M News Website
- ^ "PepsiCo Creates Chief Design Officer Role". 8 June 2012. Retrieved 2015-09-24.
- ^ "What does it mean to be a Chief Design Officer? Interview with Mauro Porcini" Archived 2019-04-21 at the Wayback Machine DesignWanted
- ^ "Leadership". PepsiCo, Inc. Official Website. Retrieved 2021-12-13.
- ^ "Philips Chief Design Officer Sean Carney at Fortune Brainstorm Design" Official Philips website
- ^ "Design infiltrates the boardroom with the emergence of the 'CDO'" Wired UK, May 2012
- ^ "Electrolux appoints Pernilla Johansson as Head of Design". Electrolux Group. 12 October 2018. Retrieved 2021-12-13.
- ^ "Electrolux appoints Stefano Marzano to the new role of Chief Design Officer" Official Electrolux Site
- ^ "Hanna Harris appointed new chief design officer". Helsingin kaupunki. Retrieved 2021-12-12.
- ^ "A year as a Chief Design Officer" Helsinki Design Week
- ^ "Why I'm leaving The Times for a job at City Hall" LA Times
- ^ "Logitech Quadrupled Its Profits–With One Big Design Idea" Fast Co.
- ^ "ANZ follows Apple with 'chief design officer'". Australian Financial Review. 2017-09-06. Retrieved 2019-02-06.
- ^ “IBM’s Design Centered Strategy To Set Free The Squares New York Times
- ^ "Jony Ive promoted to chief design officer at Apple". the Guardian. 2015-05-26. Retrieved 2022-11-11.
- ^ "Lloyds Banking Group hires new Chief Design Officer - Lloyds Banking Group plc". www.lloydsbankinggroup.com. Retrieved 2020-04-27.
- ^ "Rogier van der Heide new Chief Design Officer for Philips Lighting". Archived from the original on 2016-03-04. Retrieved 2018-11-07.
- ^ "Rogier van der Heide to join Zumtobel Group as Chief Design Officer".