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| Company type | Joint Venture |
|---|---|
| Headquarters | Lausanne, Switzerland |
Area served | Worldwide (Excluding U.S. and Canada) |
| Brands |
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| Owners |
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Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [1]
The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand. In 2022 the company started selling cereals under the General Mills brand but some cereal brands like Trix still continue to have the Nestlé brand. [2]
They have an annual turnover of about two billion US dollars, and a workforce of about 4,000 employees. The company is headquartered in Lausanne. [3]
Products
Breakfast cereals produced by Cereal Partners include:
-
Cheerios
- Honey Cheerios
- Chocapic
- Cookie Crisp
- Curiously Cinnamon
- Fitness
- Golden Grahams
- Golden Nuggets
- Lion Cereal
- Lucky Charms
- Nesquik
-
Shreddies
- Frosted Shreddies
- Coco Shreddies
-
Shredded Wheat
- Shredded Wheat Bitesize
- Trix
References
- ^ "Breakfast Cereals". Nestlé. Retrieved 2022-02-15.
- ^ Tribune, Mike Hughlett Star. "General Mills, with Nestle, is trying to make cereal more popular overseas". Star Tribune. Retrieved 2023-02-16.
-
^
"General Mills grooms Jeff Harmening as next CEO | Borderless". 2019-07-13. Archived from the original on 2019-07-13. Retrieved 2022-08-03.
{{ cite web}}: CS1 maint: bot: original URL status unknown ( link)
External links
- Cereal Partners UK Archived 2009-02-12 at the Wayback Machine
- Nestlé Cereals website on Cereal Partners
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- Food and drink companies established in 1991
- Swiss companies established in 1991
- Breakfast cereal companies
- Food and drink companies of Switzerland
- General Mills
- Nestlé
- Swiss brands
- Joint ventures
- Companies based in Lausanne
- Food company stubs
- Swiss company stubs
- Breakfast stubs
- Brand name food products stubs