Somers is founder of
Fashion Revolution, a global movement which arose from the
Rana Plaza garment factory disaster in
Bangladesh on 24 April 2013.[8][9] Fashion Revolution is the world's largest fashion activism movement campaigning for systemic reform of the fashion industry with a focus on supply chain transparency.[10]
Somers organised roundtable debates at the
House of Commons and the
House of Lords on ethics, sustainability and transparency in the fashion supply chain including Ethical Fashion 2020:a New Vision for Transparency [11] in June 2015 and Fashion Question Time annually from 2015 to 2018 in
UK Parliament and in 2019 at the
V&A.[12] Somers speaks nationally [13][14] and internationally [15][16][17][18] about transparency, human rights and environmental issues in the fashion supply chain.
In 2020, Somers sailed 2000 miles from the
Galapagos Islands to
Easter Island and the
South Pacific Gyre with eXXpedition,[19] an all-female round-the-world sailing voyage carrying out scientific research into the impact of plastic and toxic pollution in the ocean.[18]
In February 2022, Somers was nominated for a billboard campaign during New York Fashion Week highlighting women-led social enterprises in the fashion industry which are driving social and environmental impact, appearing on the
Nasdaq billboard in
Times Square and outside the
United Nations.[20]
Somers worked with garden designer Lottie Delamain on a Textile Garden for Fashion Revolution which won a silver gilt medal at the
RHS Chelsea Flower Show in May 2022.[21]
Pachacuti
Somers founded
fair trade hat brand Pachacuti in 1992.[22] Pachacuti was the first company to be verified under the
World Fair Trade Organization Sustainable Fair Trade Management System,[23][24] the first International certification of a fair trade,
sustainable production process.[25] The WFTO Verification system guarantees practices, procedures and processes that demonstrate social, economic and environmental responsibility throughout the
supply chain".[26] Pachacuti's products were labelled Verified Fair Trade by WFTO UK0001-2009 to 2012.[27][28]
Pachacuti piloted the
European Union Geo Fair Trade project from 2009–12[29] which traced products from the straw to the
Panama hat weavers. 60 social, economic, geolocalisation and environmental indicators tracked annual changes. The pilot project mapped the
GPS co-ordinates of Pachacuti's 154 weavers' houses in
Ecuador, the parcels of land where the
Carludovica Palmata grows, and the co-ordinates of the associations who harvest and process the straw.[30][31]
At
London Fashion Week in September 2013,
People Tree Ltd. and Pachacuti were the first companies in the world to launch the WFTO Fair Trade Guarantee System label.[32]
Press
Somers appears regularly on television and radio in the UK and overseas.[33][34] She has been a regular guest on
BBC World Business News,[35]BBC Breakfast[36] and national and international radio.[37][38][39] Press articles and interviews include:
Forbes How Two Entrepreneurs Became Unexpected Activists And Started A Fashion Revolution[40]Telegraph She Wears It well[41]El País[42]Vogue,[43]Newsweek How the Rana Plaza Disaster Changed Fashion Forever [44] and the Financial Times How to Spend It.[45]
Lectures and Presentations
Somers is a regular speaker at universities, events and conferences, both nationally [46][31][47] and internationally [48][49] on Fashion Revolution, fair trade, entrepreneurship, sustainability and fashion. She has lectured on cruise ships in Latin America and the Caribbean on
textiles,
traditional dress, artisan
handicrafts,
indigenous peoples and fair trade.
Books
Somers wrote the introduction to "
Fixing Fashion" which looks at the impacts of consumer culture's addiction to disposable fashion, published in 2015 by New Society.
She is co-author of the book Working Ethically, which aims to help business owners find an ethical strategy which will benefit their suppliers, community and environment.[50] She contributed to the book, published in 2014, "Sustainable Luxury and Social Entrepreneurship".[51]
Business accomplishments
2022 Doctor of Letters honoris causa, Keele University, Staffordshire, UK in recognition of outstanding contribution to fair trade and leadership in advocacy for and recognition of sustainable practices in labour, trade and production in the global fashion industry.
2022 Honoree Conscious Fashion Campaign, New York [52]
2020 Winner Luxury Sustainability Award at the Luxury Law Awards [53]
2019 Named as one of 8 inspiring sustainable icons revolutionising fashion[54]
2008 Winner of The Hat Life Magazine Hatty Award for significant contribution to the headwear industry.[60]
2007 Invited to meet the
Queen at
Buckingham Palace on 14 February in "recognition of her significant contribution to UK business".
2007 Winner of the FSB British Small Business Champions Ethical Award; interviewed on BBC Radio 4s Woman's Hour[61]
2006 Winner of the award for the best growing business in the Country Living Enterprising Rural Women Award which recognises excellence in rural-based businesses.[62]