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American business executive
Carla Hassan (also known as, Carla Zakhem-Hassan ) is an American business executive.
Biography
Carla Zakhem-Hassan is a Lebanese war refugee.
[1]
[2] She received a bachelor's degree from the
University of Colorado and an
MBA from the
Thunderbird School of Global Management .
[3] In 2021, Hassan was named
[4]
Chief Marketing Officer for
JPMorgan Chase & Co .
[5] Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at
Citigroup in 2020, having joined the company in 2018.
[6]
[7] Prior to that, in 2017, Hassan was the Executive Vice President and Global Chief Marketing Officer at
Toys "R" Us .
[3]
[8] In 2016, she was the
Senior Vice President of Global Brand Management of the Global Beverage Group at
PepsiCo .
[9] During her thirteen years at Pepsi, she also served as Chief Marketing Officer out of the
Dubai office.
[10]
A champion of equality, on
International Day of the Girl Child 2019, Hassan's Citi team launched "It’s About Time,” which was later selected by
GWI as campaign of the month.
[11] Hassan's Citi team worked in partnership with The Female Quotient to launch the Advancing Equality Calculator, a free tool to help organizations of all sizes calculate their raw wage gap and join the movement for pay parity.
[12]
Awards and honors
References
^ Plesser, Andy (8 March 2021).
"Being "Authentic" Means Being Empowered to Lead, Citi's Carla Zakhem-Hassan – Beet.TV" . Beet.TV - The Root to the Media Revolution . Retrieved 31 March 2021 .
^
"CMO Moves – Carla Hassan, Chief Brand Officer of Citi - Putting Yourself in Someone Else's Shoes – 29:21" . radiopublic.com . 14 November 2018. Retrieved 31 March 2021 .
^
a
b
"Carla Hassan Joins Toys"R"Us, Inc. as Global Chief Marketing Officer" . www.prnewswire.com . 23 January 2017. Retrieved 31 March 2021 .
^
"MOVES JPMorgan Chase names Citi's Hassan as chief marketing officer" . Reuters . 2021-07-22. Retrieved 2021-11-10 .
^
"Chase taps Citi's Carla Hassan as CMO" . Ad Age . 2021-07-22. Retrieved 2021-11-10 .
^ Pasquarelli, Adrianne (9 September 2020).
"Citi names new chief marketing officer - Ad Age" . adage.com . Retrieved 30 March 2021 .
^ Todd, Samantha (9 September 2020).
"Citi Promotes Carla Hassan To CMO To Lead Newly Merged Marketing And Branding Unit" . Forbes . Retrieved 31 March 2021 .
^ Vranica, Suzanne (30 October 2017).
"Yes, Toys 'R' Us Is Still Open for Business" . Wall Street Journal . Retrieved 30 March 2021 .
^
"Pepsi Announces Components of Global #PepsiMoji Campaign" . BevNET.com . 3 May 2016. Retrieved 30 March 2021 .
^
a
b
"Chief Marketing Officer, Citi" . AGLN - Aspen Global Leadership Network . Retrieved 31 March 2021 .
^ Ernest-Jones, Sam (November 2019).
"Campaign of the Month: Citi – 'The Moment – It's About Time' " . Retrieved 31 March 2021 .
^ Zalis, Shelley.
"From Progress To Parity: How Do We Reduce The 257-Year Wage Gap?" . Forbes . Retrieved 8 April 2021 .
^ Wyeth, Deirdre.
"Matrix Awards Hall of Fame" . NYWICI . Retrieved 31 March 2021 .
^ Corbett, Julia.
"Carla Hassan: Leading With Purpose" . NYWICI . Retrieved 31 March 2021 .
^
"Brand Innovators 'Top 100' Women in Brand Marketing" . Brand Innovators . Retrieved 6 April 2021 .
^
"These Dynamic Executives Are Leaving Their Mark on the Industry" . Advertising Age . Retrieved 6 April 2021 .