Company type | Private |
---|---|
Industry | Mobile advertising |
Founded | London, U.K. (2008 ) |
Founder | Victor Malachard, Paul Childs, Wesley Biggs |
Headquarters | , |
Area served | Global |
byyd (formerly Adfonic) was a mobile advertising buying platform that gave advertisers and agencies access to global mobile web and app inventory. It filed for administration in April 2016 [1] and ceased trading a month later. [2]
The company was founded in 2008 by Victor Malachard, Paul Childs and Wesley Biggs, and the service launched in July 2009. [3] It secured funding in 2010 and 2011, [4] [5] and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list. [6] In December 2011, the company won 'Angel or VC-Backed Business of the Year' at the Startups Awards. [7]
In October 2012, it released its mobile Demand-side Platform (DSP) called Madison. [8]
In March 2014 the company changed its name from Adfonic to byyd [ sic]. [9] [10] As part of the rebrand, the company structured its areas of business around two offerings: software as a service solution byyd pro; and byyd media, a managed solution for planning and executing mobile ad campaigns. [11]
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