Byredo is a Swedish company that produces fragrances, leather goods, and accessories.[1][2]Byredo is a
portmanteau of "By Redolence".[3] It was founded in
Stockholm in 2006 by Ben Gorham[4].[5] Its first collection of
handbags and other accessories debuted at
Paris Fashion Week in September 2017.[6]
History
In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[3][7] This company was invested in
Diptyque and Malin + Goetz,[8] and also owns
Space NK.[3] In May 2022,
Puig acquired a majority stake in Byredo.[9] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[10]
Collaborations
Perfumer Jérôme Epinette has created some scents for the brand — Byredo.[8] In 2016 Byredo collaborated with photographers
Inez and Vinoodh on a fragrance named "1996."[11][12]
In 2018, Byredo collaborated with
Off-White's
Virgil Abloh on a fragrance named "Elevator Music."[13]
Byredo has also collaborated with
IKEA on a home fragrance [14][15] – releasing the OSYNLIG candle collection in 2020.[16] In 2021, Byredo launched the fragrance Space Rage in partnership with the singer
Travis Scott.[17]
In March 2022, Ben Ghoram (Byredo) and
Isamaya Ffrench partner to launch their first make-up collection together.[18]