Butler, Shine, Stern & Partners (also known as BSSP) is an independent creative agency headquartered in Sausalito, California. ^[1] They provide a variety of advertising and marketing services, including expertise in comms and media planning, data science, measurement of brand identity and design, and strategic brand consulting. They are one of the oldest independent agencies on the West Coast. ^[2]

History

Butler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter as Chief Executive Officer. ^[3]

In 2003, BSSP acquired SF Interactive (SFI). ^[4] In 2005, they launched Cleaver Content, an in-house studio that the agency uses to shoot, edit, code, design and produce all forms of content.

As an advertising agency for Converse, BSSP created the award-winning "Brand Democracy" campaign - one of the first uses of consumer-generated content as advertising. ^{[5] [6]}

In 2006, BSSP took over BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen. ^[7] In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign. ^[8]

BSSP worked with Priceline for over 9 years, and created the iconic Priceline Negotiator campaign featuring William Shatner. ^[9]

Awarded Small Agency of the Decade by Adweek Media: Best of 2000s, ^[10]

In 2017, BSSP resigned the MINI account after an 11-year-long relationship. ^[11] Leveraging their automotive experience, the agency was soon after awarded the Mitsubishi advertising account. ^[12]

In 2018, BSSP was named AdAge's Small Agency of the Year ^[13] based on their accomplishments with clients including Mitsubishi, Blue Shield of California, and leading basketball videogame title NBA 2K.

BSSP has fostered a multi-year partnership with Blue Shield of California, creating notable campaigns for this brand. ^{[14] [15] [16]}

The agency has supported consumer brands owned by Sovos Brands, including Rao's Homemade, Michael Angelo's, Noosa yoghurt, and Birchbenders. ^{[17] [18] [19] [20]}

The agency's founders are John Butler, previously president of the One Club, ^[21] and Greg Stern, who served as Chairman of the 4As. ^[22]

Stern and Butler initiated a leadership succession plan, and CEO Tracey Pattani now leads the agency. ^[23]

Clients

ESPN, Blue Shield of California, City of Hope, Sorel, FootJoy, Amazon Business, Constellation Brands, Sovos Brands (Rao's Homemade, Michael Angelo's, Noosa), Traditional Medicinals Tea^{[ citation needed]}

References