Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in
Paris, France.
The group specialises in
Business Intelligence (BI),
Customer Relationship Management (CRM),
e-Business with two major directions : Data & Digital.
Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on
Euronext Paris as ticker symbol BND until 2020.[2]
History
1992: founded by Patrick Bensabat in France
2001: listed on Euronext Paris'
nouveau marchéEuronext:
BND. First international acquisitions in Belgium and UK
2002-2006: expansion in 12 countries including first acquisition in the United States
Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...