Bruce Cooil (born 1953) is The Dean Samuel B. and Evelyn R. Richmond Emeritus Professor of Management at
Vanderbilt University in the
Owen Graduate School of Management.[1] His main areas of research are statistical modelling and its application to decrease mortality and morbidity rates due to coronary heart disease[2][3][4] and what can be done to improve the healthcare of impoverished regions like Mozambique.[5]
Life and work
Cooil was born in
Honolulu,
Hawaii, in 1953. Cooil received his BSc in Mathematics at
Stanford University in 1975, MSc in Statistics at Stanford University in 1976, and PhD in Statistics at the
University of Pennsylvania in 1982[1] before joining Vanderbilt University's faculty in 1982.
In addition to Cooil's statistical modeling research in healthcare, his statistical modeling research in business marketing focuses on customer loyalty issues where he received a number of awards for his findings in the fallacy of the
Net Promoter customer loyalty metric,[6][7] and in predicting changes in existing customer spending habits more accurately through the use of customer perception questions.[8] Also in the field of statistics, he created the concept of
proportional reduction in loss,[9] a general framework for developing and evaluating measures of the reliability of particular ways of making observations which are possibly subject to errors of all types. Cooil has won the annual Dean's Award for Teaching Excellence six times.[1]
^Cooil, B; Raggi, P (2005-06-30). "On the prediction and prevention of myocardial infarctions: models based on retrospective and doubly censored prospective data". Stat Med. 24 (12): 1897–918.
doi:
10.1002/sim.2068.
PMID15803447.
S2CID19751190.