Brownstoner began as a blog[2] in 2004.[3] A "sister" site[3] named Queens Brownstoner was begun in 2013 by Brownstoner founder[4] Jonathan Butler, who also launched
Brooklyn Flea[5] and
Smorgasburg.[6][3]
One of Brownstoner's bloggers, "a lay historian who writes eight times a week about Brooklyn architecture,"[7] also contributes to Brownstoner's "of the day" award feature[8] and does "one post a month to introduce the charms of" upstate New York architecture[7][9] (where she has lived since 2012).[10]
BlankSlate
Brownstoner was acquired by BlankSlate in 2015 after "10 years and more than 42,000 blog posts."[11] BlankSlate was founded by Kael Goodman as a digital marketing agency;[12] Brownstoner was a client.
Schneps Communications
Schneps Communications acquired Brownstoner from BlankSlate in 2017.[12]Schneps also publishes "Brokelyn, The Brooklyn Home Reporter, The Brooklyn Spectator and The Queens Courier."
Building of the day award
Brownstoner's Building of the Day award recognizes architectural notability.[8][13][3]
Coverage
Brownstoner writes about the past and the present:"[8]
a 1650s building "believed to be the oldest existing building in New York State,
the laying out of the street grid
effect by development of the NYC train system's three component divisions on the growth of housing
areas that were "farmland for centuries, even when .. parts of Brooklyn were growing into a city."
noting a web site that listed more than 100 "micro-neighborhoods" in Brooklyn
two-family houses "developed by Fred Trump, father of Donald."[14]
"15 to 20 posts a day ... market analysis and new developments."[4]
Brownstoner founder Butler conceded that much of his eclectic material comes from tips.[3][2][15]