Broadway at the Beach

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Broadway at the Beach
Location Myrtle Beach, South Carolina, United States
Coordinates 33°42′56″N 78°52′55″W / 33.715627°N 78.881949°W / 33.715627; -78.881949
Latitude and Longitude:

33°42′56″N 78°52′55″W / 33.715627°N 78.881949°W / 33.715627; -78.881949
Opening dateJuly 4, 1995; 25 years ago (July 4, 1995)
Developer Burroughs & Chapin
OwnerBurroughs & Chapin
No. of stores and services150+

Broadway at the Beach is a shopping center and entertainment complex located in Myrtle Beach, South Carolina. Broadway at the Beach is owned and operated by Burroughs & Chapin. The $250 million attraction is set on 350 acres (1.4 km2) in the heart of Myrtle Beach and features three theaters, over 20 restaurants and over 100 specialty shops as well as attractions, Clubs for the night, and hotels, all surrounding the 23-acre (93,000 m2) Lake Broadway. Broadway at the Beach receives upwards of 14 million visitors annually.


Heroes Harbor, with a replica of the Morris Island Light

The complex is divided into several distinct zones named New England Fishing Village, Caribbean Village, Charleston Boardwalk, Heroes Harbor and Celebrity Square, a warehouse district-themed nightclub district that stays open later than the rest of the districts. The complex is home to many attractions, such as the AMC Theatres Broadway 16, Ripley's Aquarium, Legends In Concert, WonderWorks, Hollywood Wax Museum and the Pavilion Nostalgia Park, which features rides from the former Myrtle Beach Pavilion. The complex contains three hotels, a Hampton Inn located inside the complex, and a Fairfield Inn and Holiday Inn Express located across 29th Avenue North in a section named Lakeshore at Broadway.

The Heroes Harbor zone includes a replica of the Morris Island Light atop a bar. [1]


Burroughs & Chapin announced the project in 1993. The July 4, 1995 grand opening included Senator Strom Thurmond and Governor David Beasley. [2] The first attractions included Hard Rock Cafe and Palace Theatre (which once hosted Savage Garden and Weird Al Yankovic). A horseshoe shaped area ran from Celebrity Square to the “Generations at Play” fountain. Additional stores came later, along with Grissom Parkway. Nearby U.S. 17 Bypass attracted more development.[ citation needed] In November 1996, a Planet Hollywood and All Star Cafe opened in the "Lakeshore at Broadway" district. The high-profile grand opening of the two restaurants in 1997 attracted celebrities such as Bruce Willis, Jennifer Love-Hewitt and Will Smith. [3]

In October 2010, Legends in Concert held its last show in nearby Surfside Beach before moving to the site of Club Kryptonite (which originally housed the All Star Cafe) in 2011. [4] WonderWorks, described as "a science attraction housed in an upside-down building", [5] opened April 4, 2011. [6] On April 1, 2012, Backstage Mirror Maze and The Vault Laser Maze opened. The maze attraction recalls an actual bank robbery in Times Square from the 1930s. [7]

The former IMAX theater, currently the Carmike Cinemas Big-D Theater

Following Labor Day weekend in 2015, both Planet Hollywood and MagiQuest closed, and the globe-shaped Planet Hollywood building was demolished the following month. [8] Around the same time, several clubs in the Celebrity Square district, including Revolutions and Carlos'n Charlie's announced that they would close in November. Some people living in the area expressed concern that Burroughs & Chapin wanted to drop adult attractions for a more family-oriented development. [9] [10]

On February 3, 2015, changes were announced that included the city's first Dave & Buster's as well as American Tap House and OZ nightclub. A new 15,043-square-foot Hard Rock Cafe opened in 2016. The landmark Hard Rock pyramid was demolished in fall 2016 to make way for the new Dave & Buster's. Additionally, a Wahlburgers location opened in fall 2016, replacing the former Club Rodeo. The former Carlos'n Charlie's restaurant is home to a two-story restaurant called Paula Deen’s Family Kitchen. Malibu’s Surf Bar, Crocodile Rocks, Original Shucker’s Raw Bar and the Carolina Comedy Club would stay where they were. In addition, the Celebrity Square district received a facelift to replace the aging "French Quarter" facade with a more contemporary style reminiscent of a warehouse district. [11] [12] In 2017 Celebrity Square was officially renamed "The Avenue"; all signage referencing Celebrity Square were subsequently removed. [13]

The façade of the 2700-seat Palace Theatre received major damage from Hurricane Matthew in October 2016. [14] Along with water damage, the situation led the city to declare the building "unfit for human occupancy" in January 2017 unless repairs were made. [15] Hurricane Bonnie caused similar damage in 1998, but the theater had been more successful and repairs were still possible. [14] On April 11, 2017, Chapin Company said the building would be torn down; [16] the building was demolished starting April 25, 2017. [17]

One of the new attractions for 2018 was the 360 Observation Wheel, a 156-foot (48 m) Ferris Wheel with 36 gondolas that will seat six, and a million lights that can flash along with music. [18] In August 2018, a 4D ride based on The Simpsons opened, housed in a replica of The Azteca theater from the series. [19] Next door, a gift shop modeled after Kwik-E-Mart sells in-series merchandise such as Buzz Cola, Lard Lad Donuts, and Squishees. [20]

It was announced on December 11, 2018, that Broadway Louie's, a sports and karaoke bar, would be closing after 20 years following the venues New Year's Eve bash. No reason was given for the closing of the venue. [21] [22]



  1. ^ "Morris Island Lighthouse Historical Marker". Historical Marker Database.
  2. ^ Claire Byun (July 25, 2015). "Broadway at the Beach still booming after 20 years". The Sun News. Retrieved October 28, 2015.
  3. ^ Claire Byun (September 8, 2015). "Two Grand Strand restaurants, one attraction close for good". The State. Retrieved October 28, 2015.
  4. ^ Spring, Jake (2010-10-01). "Legends in Concert moving to Myrtle Beach from Surfside Beach". The Sun News. Archived from the original on 2011-01-02. Retrieved 2010-10-01.
  5. ^ Bryant, Dawn; Saldinger, Adva; Spring, Jake (2011-01-02). "Top business stories to watch in 2011 in Myrtle Beach area". The Sun News. Archived from the original on 2013-01-05. Retrieved 2011-01-02.
  6. ^ Spring, Jake (2011-04-05). "Myrtle Beach's WonderWorks draws crowd at opening day". The Sun News. Archived from the original on 2013-02-04. Retrieved 2011-04-14.
  7. ^ Bryant, Dawn (2012-03-22). "Maze attraction coming to Myrtle Beach". The Sun News. Archived from the original on 2012-03-24. Retrieved 2012-03-22.
  8. ^ Jo brown (September 8, 2015). "Planet hollywood in Myrtle Beach closes". WBTW. Archived from the original on October 12, 2015. Retrieved October 28, 2015.
  9. ^ "Few willing to talk about rumored changes to Broadway at the Beach". WBTW. October 21, 2015. Archived from the original on October 26, 2015. Retrieved October 28, 2015.
  10. ^ Emily Smith (October 9, 2015). "'Chemist' set to experiment with unique dining experiment". The Sun News. Retrieved October 28, 2015.
  11. ^ Weaver, Emily. "New restaurants, nightclubs to transform Broadway at the Beach". The Sun News. Retrieved 7 February 2016.
  12. ^ Brown, Jo. "Dave & Buster's comes to Broadway at the Beach". WBTW. Retrieved 7 February 2016.
  13. ^ Rodriguez, Jason M. (1 June 2017). "Dave and Buster's to bring a new game venue to town Monday". The Sun News. Retrieved 2 June 2017.
  14. ^ a b Johnson, Chloe (20 April 2017). "Myrtle Beach's Palace is coming down, but its legacy remains". The Sun News. Retrieved 21 April 2017.
  15. ^ Johnson, Chloe (29 March 2017). "Myrtle Beach says Palace Theatre could be 'unfit for human occupancy'". The Sun News. Retrieved 30 March 2017.
  16. ^ Johnson, Chloe (11 April 2017). "Palace Theatre slated for demolition, officials say". The Sun News. Retrieved 11 April 2017.
  17. ^ Dickerson, Brad (3 May 2017). "Video: Dome of Palace Theatre comes down as demolition continues". WMBF. Retrieved 5 July 2017.
  18. ^ Strong, Hannah (8 May 2018). "Moonshine and a 156-foot view: Some new things you can do at Broadway at the Beach". The Sun News.
  19. ^ "Calling all Simpsons show fans: This new MB attraction features the cartoon's world". myrtlebeachonline. Retrieved 2018-08-12.
  20. ^ "D'oh! Kwik-E-Mart from 'The Simpsons' opens in South Carolina". ABC11 Raleigh-Durham. 2018-08-27. Retrieved 2018-08-28.
  21. ^ Wetzel, David; Bell, Josh. "'It was family': Another Broadway at the Beach nightlife staple to close its doors". The Sun News. Retrieved 12 December 2018.
  22. ^ "Broadway at the Beach location of "Broadway Louie's" to close after nearly 20 years". WBTW. Retrieved 12 December 2018.

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