Brigitte is a biweekly
women's magazine in Germany[1] which has been in circulation since 1886.
History and profile
The magazine was first published in 1886 under the name Das Blatt der Hausfrau (German: Housewife’s Journal).[2][3] Its target audience was the
middle-classbourgeois housewife and the magazine often covered articles about
child-rearing and foods.[2] During
World War II it stopped publication.[2]
The magazine was relaunched in 1949 and was renamed as Brigitte in 1954.[2][4]Brigitte merged with another women's magazine Constanze in 1969.[4]
Brigitte is published every two weeks by
Gruner + Jahr.[1] Its headquarters is in Hamburg.[5] The magazine launched its website in April 1997.[6] The target audience of the magazine is both housewives and working women.[7]
In 2010 the magazine began to employ women who were not professional models.[10]
Circulation
Brigitte had a circulation of 150,000 copies in 1926.[2] It was 940,700 copies in 1999.[11] During the fourth quarter of 2000 its circulation rose to 958,258 copies.[12] In 2001 it was one of top 50 women's magazine worldwide with a circulation of 958,000 copies.[13] In 2004 the magazine had a circulation of 771,281 copies.[14] Its circulation was 693,248 copies in 2010.[15] Brigitte was the best-selling women's magazine in the first quarter of 2018 with a circulation of 389,279 copies.[16]
^Katharina M. Dallmann (2001). "Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach". European Journal of Marketing. 35 (11/12): 1320–1341.
doi:
10.1108/EUM0000000006478.
ISSN0309-0566.
^Ingomar Kloss (2001).
"Advertising in Germany". In Ingomar Kloss (ed.). Advertising Worldwide: Advertising Conditions in Selected Countries. Berlin; Heidelberg; New York: Springer. p. 130.
ISBN978-3-540-67713-0.
^
abjoint venture with Amperwelle Studio München Programmanbietergesellschaft,
Axel Springer AG, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen für Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft.
^joint venture with Axel Springer, Heinrich Bauer Verlag, Lühmanndruck Harburger Zeitungsgesellschaft and Morgenpost Verlag.