Brian D. Lesser | |
|---|---|
| Born | 1975 |
| Nationality | American |
| Education | BA
Political Science from the
University of Pennsylvania (1996) MBA from Columbia Business School (2004) |
| Occupation | businessman |
| Title |
Xandr (CEO) GroupM (CEO, 2015) Xaxis (Founder, 2011) 24/7 Media (Vice President, 2006) |
| Parent |
|
| Awards | Executive of the Year (AdWeek, 2018) Advertising Age “40 Under 40” list (2014) |
Brian D. Lesser is an American businessman who is the former CEO of Xandr.
Family and education
Born about 1975, [1] Lesser was introduced to the advertising industry at an early age by his father, Michael S. "Mike" Lesser, who was chairman and CEO of Lowe Marschalk (later Lowe & Partners Inc.), [2] then president of Ogilvy & Mather New York. [3] [4] [5] Mike Lesser was also general manager of The November Group, the advertising arm of the Committee for the Re-Election of the President, formed solely to create an ad campaign for the 1972 United States presidential election; [6] he was the inaugural lecturer, in September 2012, of Fairleigh Dickinson University's Politics on the Public Mind program. [7]
Lesser received a BA in Political Science from the University of Pennsylvania in 1996, then earned an MBA from Columbia Business School in 2004.[ citation needed] He resides in New Jersey with his wife and three children. [8]
Career
In 2006, Lesser was vice president of 24/7 Media, then senior vice president of the Media Innovation Group, LLC (known as “The MIG”). In 2011, he founded Xaxis as a subsidiary of GroupM; he then became CEO of GroupM in November 2015, [9] overseeing six media agencies. [10]
In October 2017, Lesser was recruited by former GroupM client AT&T [11] as CEO of Advertising and Analytics. [9] In September 2018, Advertising and Analytics was renamed Xandr, and Lesser was appointed CEO. [12]
In 2014, Lesser was named to the Ad Age's “40 Under 40” list [1] and, in 2018, was recognized by AdWeek as "Executive of the Year". [13]
See also
References
- ^ a b "Meet Ad Age's 40 Under 40". Ad Age. Advertising Age. 2014-01-20. Archived from the original on 2017-07-04.
- ^ McDonough, John; Egolf, Karen (2002). The Advertising Age Encyclopedia of Advertising. Fitzroy Dearborn Publishers. p. 1930. ISBN 1579581722.
- ^ Poggi, Jeanine (2018-09-10). "A HIGHER CALLING". Ad Age. Advertising Age. Retrieved 2019-08-08.
- ^ Quenqua, Douglas (2015-06-11). "Q&A: New CEO Brian Lesser on GroupM's digital reinvention". CampaignLive. Haymarket Media Group Ltd. Retrieved 2019-08-08.
- ^ "Xaxis' Lesser Followed The Paternal Path To Change Advertising". Beet.tv. Beet Media LLC. 2015-08-28. Retrieved 2019-08-08.
- ^ Dougherty, Philip H. (1972-03-27). "Advertising". The New York Times. Retrieved 2019-08-08.
- ^ Reba, Samantha (2012-10-04). "An FDU Mad Man Goes to Washington: Stories from the Nixon Re-Election Campaign". The Piller. Fairleigh Dickinson University. Retrieved 2019-08-08.
- ^ "ExchangeWire Live in New York". Exchange Wire. 2017-03-22. Retrieved 2019-08-08.
- ^ a b "Brian D Lesser". Bloomberg. Retrieved August 8, 2019.
- ^ Oxfeld, Jesse (September 22, 2016). "Q+A: GroupM's Brian Lesser". Traffic. Retrieved August 8, 2019.
- ^ Poggi, Jeanine (June 15, 2018). "AT&T'S BRIAN LESSER LAYS OUT HIS GRAND AD PLAN FOLLOWING THE TIME WARNER DEAL". Ad Age. Advertising Age. Retrieved August 8, 2019.
- ^ "AT&T combines AppNexus with its own ad businesses to form Xandr". Ad News. September 26, 2018. Retrieved August 8, 2019.
- ^ "2018's Digital Hot List: The Movers and Innovators That Got Us Excited This Year". Ad Age. Advertising Age. October 14, 2018. Retrieved August 8, 2019.
External links
- "AT&T's Brian Lesser on the future of advertising"; CNBC; Cannes Lions International Festival of Creativity; June 20, 2018; Accessed August 9, 2019.