Bretman Rock Sacayanan Laforga (born July 31, 1998) is a Filipino-American beauty influencer and social media personality based in
Honolulu,
Hawaii. He[note 1] rose to fame as a creator on
YouTube and
Vine after one of his
contouring videos went
viral in 2015. Rock is known for making makeup tutorials and his humorous views on life. He has starred in his own
reality TV show, MTV's Following: Bretman Rock (2021), has featured in several music videos, and in October 2021 was the first openly gay man to appear on the cover of Playboy.
His younger sister, Princess Mae, and her daughter, Cleo, and their cousin, Keiffer ("Miss K"), frequently appear in Rock's videos, such as for mukbang.[15][16] His friend, Larry, and his former editor, Agatha Danglapin, also made several brief appearances in his videos. Though he rarely features other influencers on his channel, Rock has collaborated with
James Charles,
Bella Poarch,
Nikita Dragun, and
Chelsea Handler.[17][18][19][20]
In 2017,
Time magazine recognized him among the 30 Most Influential Teens.[12] He was also included in Forbes "30 Under 30 Asia – Media, Marketing, & Advertising" list in 2018.[21]
Rock played the role of "The Playboy" in the ten-episode fourth season of the
YouTube Premium web series Escape the Night, released in July 2019.[24][25] In December 2019,
MTV announced that Rock would be the star of the next season of the YouTube show, No Filter.[6]
In Early 2020, Rock launched his makeup collection in collaboration with wet n wild cosmetics. He had a February 2020 press tour in Los Angeles with brands like Buzzfeed, Condé Nast, Hearst, and more, to promote the line.[26]
On May 9, 2020, Rock appeared as a guest star on the third episode of
James Charles'
YouTube Originals series, "Instant Influencer".[27] In November 2020, Rock launched his eyewear collection, specifically sunglasses, in collaboration with Dime Optics, a Los Angeles-based brand. He released six frames, four of which were launched at Dime Optics, while two were launched exclusively at Revolve.[28]
On May 14, 2021, Rock had a cameo in Bella Poarch's music video for her debut single, "
Build a Bitch", alongside other internet personalities.[29] In June 2021, Rock was nominated for an
MTV Movie and TV Award for the Breakthrough Social Star category. He was announced as the winner on the day of the ceremony.[30]
In August 2021, Rock made a cameo appearance in the music video for
Sub Urban and Bella Poarch's song, "
INFERNO".[31] He also participated in a stream promoting the video.
On January 28, 2021,
MTV announced that Bretman Rock would be starring on his own
reality TV show titled MTV Following: Bretman Rock. On February 9, 2021, the first episode of his show premiered on MTV's official
YouTube channel. Episodes of the show were released every Monday with six episodes in total. The show was filmed in
Hawaii, where Rock is also based, and includes "a glimpse into [his] family life". The cast of the show is made up of Rock and his family alongside his close friends.[34][35]
No.
Title
Original air date
Online viewers (millions)
1
"A Single Bretman Rock Saddles Up For A New Adventure"
On June 15, 2021,
YouTube Originals announced that Rock would be the next subject of their 30 Days Withdocumentary series franchise, as he tries to survive a week in the
Hawaiian jungle while on his own. Four episodes were released on Wednesday nights on YouTube, from June 30 to July 21, 2021.[42]
In November 2019, Rock's father died after being in a
coma.[47] His mother, Mercedita, and niece, Cleo, appear in his videos occasionally.[48][49] Rock is
Ilocano.[50]
Rock is openly gay[51] and non-binary (using he/she/they pronouns).[52] Rock shared that he was in his first relationship in a September 2019 interview with
Elle.[53]
In April 2020, Rock requested on social media that fans not visit his home uninvited, especially during the
COVID-19 pandemic, after two people knocked on his door and left a note on his car.[54]
He has numerous pets: five dogs, four cats, two guinea pigs, three turtles, several chickens, and one rooster. His dogs include four
pit bulls named Kala, Ajax, Tora, and Ele, as well as a
French bulldog named Itah. He had another French bulldog named Lila that died.[55] Five of his chickens are named Marites, Martin, Cristina, Cockiana, and Tin (short for Tinola). His rooster is named Bo (short for Adobo). His guinea pigs are named Wut and Ewa. His cat Shookira gave birth to a litter of three: Eissa, U'ah, and Aimah. His three turtles are named Ula Rocky, Banana Q, and Lumpia. A portion of the proceeds from Rock's merchandise goes to the Aloha Aina Support Fund, a Hawaiian wildlife charity that helps save turtles.[56][57]
In February 2023,
Harper published Rock's memoir titled You're That Bitch.[58]
Rock was a finalist for the
Shorty Award for Breakout YouTuber in 2017.[63]Time recognized him as one of the "30 Most Influential Teens" in 2017, and he was included in the Forbes "30 Under 30 Asia – Media, Marketing, & Advertising" list in 2018.[12] In 2019, Rock won the Beauty Influencer award at the
45th People's Choice Awards.[64][65] In 2020, he was a finalist in comedy video at the Shorty Awards.[66] In 2020, Rock was included on Variety's 2020 Power of Young Hollywood list.[67]
^Arnold, Thomas K.; Aswad, Jem; Dawn, Randee; Garrett, Diane; Halperin, Shirley; Hendrickson, Paula; Horowitz, Steven J.; Horst, Carole; Longwell, Todd; Mazurek, Brooke; Morfoot, Addie; Riley, Jenelle; Willman, Chris (August 5, 2020).
"Variety's Power of Young Hollywood List 2020". Variety.
Archived from the original on August 18, 2020. Retrieved August 25, 2020.