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Bradley Sanders Greenberg (1934 – 26 July 2018) was an American communications theorist.

Greenberg studied journalism at Bowling Green State University, then earned a master's degree in the subject from the University of Wisconsin. [1] He remained at UW to complete doctorate in mass communications, [1] after which Greenberg became a research associate at the Institute for Communication Research of Stanford University. [2] [3] Greenberg joined the Michigan State University faculty in 1964. [4] [5] He was appointed a MSU Distinguished Professor in 1990. [4] Greenberg, a fellow of the International Communication Association since 1983, served as its president from 1994 to 1995. [4] [6] He retired from Michigan State in 2004. [1] Greenberg was a co-founding editor of the journal Media and Communication, [6] first published in 2013. [7]

Greenberg lived in Okemos, Michigan, and died at the age of 83 on 26 July 2018, of cancer. [4] [5]

References

  1. ^ a b c Gantz, Walter; Bradley, Samuel D. (March 2005). "Review and Criticism—Bradley S. Greenberg: Advancing Communication Research, Making a Difference". Journal of Broadcasting & Electronic Media. 49 (1): 135–146. doi: 10.1207/s15506878jobem4901_9.
  2. ^ Greenberg, Bradley S.; Tannenbaum, Percy H. (1 December 1961). "The Effects of Bylines on Attitude Change". Journalism & Mass Communication Quarterly. 39 (2): 169–178. doi: 10.1177/107769906203900204.
  3. ^ Greenberg, Bradley S.; Tannenbaum, Percy H. (1 June 1962). "Communicator Performance under Cognitive Stress". Journalism & Mass Communication Quarterly. 39 (2): 535–537. doi: 10.1177/107769906103800412.
  4. ^ a b c d Szymczak, Nicole (30 July 2018). "Brad Greenberg, university distinguished professor emeritus, dies". Michigan State University. Retrieved 4 August 2018.
  5. ^ a b "Dr. Bradley S. Greenberg". Lansing State Journal. 30 July 2018. Retrieved 4 August 2018.
  6. ^ a b "Bradley Greenberg (1934–2018)". International Communication Association. 31 July 2018. Retrieved 4 August 2018.
  7. ^ Greenberg, Bradley S.; Haas, Hannes; Klaus, Elisabeth (2013). "Media and Communication: Why Another Journal?". Media and Communication. 1 (1): 1. doi: 10.12924/mac2013.01010001. ISSN  2183-2439.
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