Industry | Clothing industry |
---|---|
Founded | 1991 |
Founder | Johnnie Boden |
Headquarters | , |
Area served | United Kingdom, Germany, Australia, United States |
Products | Homeware and clothing |
Website |
boden |
Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Johnnie Boden in 1991 as a mail-order business. [1] The company sells in several countries, with websites for the United Kingdom, the United States, Germany, and Australia. [2] The value of Boden has been estimated at £300 million. In 2015 Boden had one outlet store in London Park Royal and announced plans to open a number of physical stores. [3]
The company was founded in 1991 by Johnnie Boden, initially launched with eight menswear products. Womenswear was introduced in 1992. Childrenswear range Mini Boden was introduced in 1996 by Kate Barton who then became the chief designer. The UK website was launched in April 1999. In 2002 the company expanded to America with dedicated website. The business now accounts for one third of total sales, which in 2012 were $150 million. [2] Boden's first shop opened in 2004 in Hanger Lane London. In 2007 the brand launched a baby range and also launched the German website. In the summer of 2010 the teen range ‘Johnnie B' was created, with sizing up to 16 years old. In the summer of 2011 a maternity range was launched as well as a petite range for Boden Womenswear. Limited Edition online sections were later introduced including a Mini Boden "Party dress" range, with dresses and accessories for weddings. [4] In 2014 the company launched an Australian website. [5]
The company designs bright, patterned clothes as well as casual basics. [6] [7]
In the summer of 2007, with more than a million regular customers, Boden announced a 60 percent rise in profits as its sales increased by 25 percent to £128.5 million. Figures for 2011 were a turnover of £245 million, up 6 percent on the previous year. [8] The company planned in 2007 to expand to Australia. [2]
Sales for 2016 were £308 million, with profits at £26.2m. [9]
Sales for 2022 were £350.7 million down from £357.4 million, with a loss of £3.9 million compared to a profit of £17.6 mullion in 2021. Boden had 1.8 million customers at the end of 2022. [10]