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"Best Interest"
Single by Tyler, the Creator
ReleasedJanuary 25, 2020
Length2:07
Label Columbia
Songwriter(s)
Producer(s) Tyler, the Creator
Tyler, the Creator singles chronology
"Castaway"
(2019) 		"Best Interest" / "Group B"
(2020) 		"Automatic Driver (Tyler, The Creator Remix)"
(2020)
Music video
"Best Interest" on YouTube

"Best Interest" is a song by the American rapper Tyler, the Creator. It was first released on December 23, 2019 as a music video, before being released to streaming services on January 25, 2020. The song contains a sample of "Bless You With My Love" by Heaven Sent & Ecstasy.

Background

On December 23, 2019, Tyler, the Creator released the music video of "Best Interest" alongside his song "Group B" via YouTube. According to him, "Best Interest" was an unfinished track that he originally recorded for his album Igor. [1] "Best Interest" and "Group B" were both released to streaming services on January 25, 2020. [2] [3]

Composition

The song uses a soulful groove and sample, with production consisting of horns, strings, xylophone and piano with occasional synthesizers and "loosely jazz drumming". [1] [4] [5] [6] It has been described as having 1950's and 1960's " soul-esque sounds that characterized the majority of Igor". [7] In regard to his performance, Tyler, the Creator croons in a high-pitched tone [4] [5] [6] [8] [9] before transitioning to rapping in monotone, raspy vocals halfway through the song. [4] [5] [6] [9] Lyrically, he reflects on a secret relationship [10] and its troubles. [8]

Critical reception

Bianca Gracie of Billboard commented "the soulful piano-laden melodies of 'Best Interest' would've fit in perfectly with Igor's captivating and romantic themes." [6] Noah C. of HotNewHipHop wrote of the song, "While the song may not be mixed and mastered, it sounds complete." [11]

Music video

The music video was filmed by Wyatt Navarro. It sees Tyler, the Creator cruising through a marsh and swamp with friends in a boat on a sunny day. [10] Tyler revealed on Twitter that the video was shot without preparation: "was on a boat, told the homie to just start filming, i was lip syncing to no music, was surprised when it synced up perfectly". [12]

Charts

Chart (2020) Peak
position
New Zealand Hot Singles ( RMNZ) [13] 35

Certifications

Region Certification Certified units/sales
Canada ( Music Canada) [14] Gold 40,000‡
United Kingdom ( BPI) [15] Silver 200,000‡
United States ( RIAA) [16] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ^ a b Price, Joe (December 23, 2019). "Listen to Tyler, the Creator's New Songs "Best Interest" and "Group B"". Complex. Retrieved 12 February 2024.
  2. ^ "BEST INTEREST - Single". Apple Music. January 25, 2020. Retrieved 12 February 2024.
  3. ^ "GROUP B - Single". Apple Music. January 25, 2020. Retrieved 12 February 2024.
  4. ^ a b c Blistein, Jon (December 23, 2019). "Tyler, the Creator Drops Two New Songs: 'Best Interest,' 'Group B'". Rolling Stone. Retrieved 12 February 2024.
  5. ^ a b c Corcoran, Nina (December 23, 2019). "Tyler, the Creator drops new tracks "Best Interest" and "Group B": Stream". Consequence of Sound. Retrieved 12 February 2024.
  6. ^ a b c d Gracie, Bianca (December 23, 2019). "Tyler, the Creator's 'Best Interest' & 'Group B' Songs Are an Early Holiday Surprise Bundle: Listen". Billboard. Retrieved 12 February 2024.
  7. ^ Williams, Aaron (December 23, 2019). "Tyler The Creator Releases Two New Songs Cut From The 'Igor' Sessions". Uproxx. Retrieved 12 February 2024.
  8. ^ a b Mench, Chris (December 23, 2019). "Tyler, The Creator Shares Leftover 'Igor' Tracks "Best Interest" & "Group B"". Genius. Retrieved 12 February 2024.
  9. ^ a b Leas, Ryan (December 23, 2019). "Tyler, The Creator Shares IGOR Outtakes "Best Interest" & "Group B"". Stereogum. Retrieved 12 February 2024.
  10. ^ a b "Tyler, the Creator Drops Two New Songs". Rap-Up. December 24, 2019. Retrieved 12 February 2024.
  11. ^ C., Noah (December 23, 2019). "Tyler, The Creator Shares "IGOR" Leftover, "Best Interest"". HotNewHipHop. Retrieved 12 February 2024.
  12. ^ "was on a boat, told the homie to just start filming, i was lip syncing to no music, was surprised when it synced up perfectly". Twitter. December 23, 2019. Retrieved 12 February 2024.
  13. ^ "NZ Hot Singles Chart". Recorded Music NZ. February 3, 2020. Retrieved February 12, 2024.
  14. ^ "Canadian single certifications – Tyler, the Creator – Best Interest". Music Canada.
  15. ^ "British single certifications – Tyler, the Creator – Best Interest". British Phonographic Industry.
  16. ^ "American single certifications – Tyler, the Creator – Best Interest". Recording Industry Association of America.
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