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Asymmetric follow refers to a social network allowing many people to follow an individual or account without having to follow them back. [1] It is also known as asynchronous follow [2] or sometimes asymmetric friendship. [3]
Asymmetric follow is a common pattern on Twitter, where someone may have thousands of followers, but themselves follow few (or no) accounts. [4] [1] In September 2010 Facebook started experimenting with a similar feature, which Facebook calls "Subscribe To." [2] [5]