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verification. (September 2008) |
Product type | Laundry detergent |
---|---|
Owner | Procter & Gamble |
Country | Europe - multiple countries (P&G European Technology Centre in Belgium) |
Introduced | 1967 |
Related brands | Tide, Dreft and Dynamo. |
Markets | Worldwide |
Website |
http://www.ariel.co.uk/ https://www.ariel.de |
Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium. [1] [2] [3] The enzymes for the detergent are provided by Novozymes. [4]
It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico, India, and the Philippines. [5] [6] [7]