![]() | |
Category | Serif |
---|---|
Classification | Humanist slab serif |
Designer(s) |
Tobias Frere-Jones Jonathan Hoefler |
Foundry | Hoefler & Co. |
Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. [1] It was later released by Hoefler & Frere-Jones for commercial licensing.
The typeface is a geometric slab serif, which takes inspiration from mid-twentieth century designs such as Courier and Landi. [2] Ball terminals were added to the upper terminals on letters such as C and G to increase its charm. [3] [2] Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs. [2] [4]
The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel. [5]