AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories. [1]
The brand was launched with a model search televised on VH1. [2] It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's " Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's " Low", and Eminem's " Shake That". In 2006, it was the sixth most searched for denim brand on Google. [3]
The brand's last ad campaign was in 2010, and featured Nelly. [4] On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram. [5]
References
- ^ Coyle, Anthony (October 1, 2016). "What Happened to Nelly - News & Updates". The Gazette Review. Retrieved January 3, 2018.
- ^ Daniels, C. (2008). Ghetto Nation: Dispatches from America's Culture War. Broadway Books. p. 26. ISBN 978-0-7679-2240-1. Retrieved January 3, 2018.
- ^ Hall, Cecily (May 25, 2006). "Denim's biggest hits". Women's Wear Daily. Archived from the original on July 17, 2014. Retrieved January 24, 2015.
- ^ Yanetta, Tiffany (March 19, 2012). "So, What Are 2006's Most Googled Denim Brands Up To Now?". Racked. Retrieved January 24, 2015.
- ^ Vaughn, Mikeisha (April 2, 2020). "What The Apple Bottoms Reemergence Means For Black Women". Essence. Retrieved June 29, 2020.