Aoife McArdle (/ˈiːfə/EE-fa)[1] is an Irish director, writer, and cinematographer working across film, television drama, music videos and commercials.[2]
She studied English Literature at
Trinity College, Dublin where, alongside creative writing, she developed an interest in photography and cinematography, shooting and editing films on
Super 8 and
Mini DV. She went on to complete a Masters in Film & TV production at Bournemouth film school. She began her film and music video career upon moving to London in 2005.
Her narratives often centre around outsider characters and existential themes, moving between the authentic and the surreal.[15][16]
McArdle's visual style is characterised by distinctive locations, long, choreographed tracking and crane shots and low-key lighting. She favours
anamorphic lenses and shooting on
35mm film.[17]
^Minsker, Evan (24 April 2013).
"Jon Hopkins' "Open Eye Signal" Video Features a Skateboarding Odyssey". Pitchfork. Retrieved 23 November 2015. "The first single from Immunity is called "Open Eye Signal", and it is eight minutes long. Its accompanying video was directed by Aoife McArdle." Evan Misker
^Behind Magazine.
"55DSL present ITALY, TEXAS a movie by Aofie McArdle". behindmagazine.com. Retrieved 24 November 2015. As a director, Aoife McArdle is part realist, part dreamer with an eye for beautiful imagery. Her directing style blends a documentary-like approach with cool, cinematic visuals and a mesmerising atmosphere. Thanks to a knack for humour and a bonafide love of film and literature, Aoife's showreel has a healthy dose of wit and the brains to match. Aoife first made her name as a director in the world of commercials, making spots for the likes of Nike, GQ and Becks to name a few, and has so far been decorated with two Clios, a Cannes Lion and an award at The Art Director's Club in Paris. Since venturing into the music video scene, Aoife has made waves with videos that include a hypnotic promo for Simian Mobile Disco and a stark picture of modern British life for Little Comets, which earned the RSSF Best Music Video title in 2011.