Amarachi Nwosu (Igbo pronunciationⓘ; born 29 September 1994) is a Nigerian-American photographer, visual artist, filmmaker, writer and speaker currently based in New York City.[1][2] She is also the founder of Melanin Unscripted,[3] a creative platform and agency aimed to dismantle stereotypes and blur cultural lines by exposing complex identities and cultures around the world.[4] Her debut documentary "Black in Tokyo"[5] premiered at the
International Center of Photography at the ICP Museum, New York City in 2017 and she has also screened the film in Tokyo, Japan at Ultra Super New Gallery in
Harajuku.[6][7]
Nwosu went to school at
Temple University in
Philadelphia but moved to Tokyo during her junior year after winning six scholarships to study a year abroad as an international student, where she pursued a degree in International Communications. She finished her degree in the US and returned to Tokyo to learn Japanese and work as a full-time creative, where she was part of the launch of
Highsnobiety in Japan and worked with clients like
Beats and
Sony Music Japan.[7]
Nwosu's involvement in culture spans different industries from
music, fashion, sports and social impact. Her work focuses on bridging these spaces through visual storytelling and community impact.[9][10]
She shot a fashion story, ‘Sankofa’ at the
Cape Coast Castle in
Ghana for
Vogue.[1] Activist
Malala Yousafzai, who is the youngest Nobel laureate winner, commissioned her to documented her visit to Tokyo in 2019.[11][12] Other powerful figures she's shadowed and shot include supermodel
Naomi Campbell during her trip to Lagos, Nigeria[13][14] and Ebonee Davi.s[15] She has also directed short films on the power of women in sports for companies like
Nike in Nigeria.[16]
Nwosu has been involved in pushing the
Afrobeats and afrofusion [17]sound as a visual artist, music journalist, creative director and brand manager. She has worked with artists like
Mr Eazi, Yxng Bane,
Nonso Amadi, Odunsi The Engine, Santi,
Kwesi Arthur and
Tobi Lou.[18][19] She also worked as the tour photographer for
Childish Gambino during his 2018 ‘This is America’ tour.[20][21]
In 2018, she directed the launch of
Budweiser in Nigeria through their Budx platform[22] by curating the homecoming exhibition for Nigerian-American Hip Hop documentarian Chi Modu within her Melanin Unscripted platform as a way to bridge the golden era of Hip Hop in America and the current space of Hip Hop in Nigeria.[23] The event was a two-day exhibition, workshop, panel, concert and party.[24]
She has also bridged music and youth culture in Japan, where she shot the first feature for
The Fader highlighting the contemporary music scene in Tokyo[25] and the first African woman to appear on Adidas Tokyo's Instagram page as a way to highlight diversity in Japan.[26]
Social media and advocacy
In 2017,[27] Nwosu tweeted about the plagiarism and cultural appropriation of African prints[28] by British designer
Stella McCartney during its showcase at
Paris Fashion Week, sparking an outrage on the social media platform.[29] OkayAfrica called it "Cultural Colonialism"[30] and in a viral tweet, she bemoaned the use of African designs by the brand "but using only one African model on her runway".[31][32][33][34][35]
Despite backlash, McCartney failed to apologize and issued a statement to Fashionista that gave credit to textile brand
Vlisco in the Netherlands rather than indigenous African women.
“The prints were about celebrating a unique textile craftsmanship, its culture and highlighting its heritage. We designed the prints in collaboration with Vlisco in the Netherlands, the company that has been creating unique Real Dutch Wax fabrics in Holland since 1846 and helps maintain its heritage." it wrote.[9]
Notable mentions
OkayAfrica named Nwosu in their 2019 100 Women campaign to celebrate Women's History Month.[36]