Airtel digital TV | |
Formerly | Airtel Digital (2006-2010) |
Company type | Subsidiary |
Industry | Satellite television |
Founded | 30 November 2006 |
Founder | Sunil Mittal |
Headquarters | Bharti Crescent, 1 Nelson Mandela Road,
Vasant Kunj, , India
[1] |
Area served | India |
Key people |
|
Services | |
Revenue | ₹3,100 crore (US$390 million) [3] (FY22) |
₹2,100.6 crore (US$260 million) [3] (FY22) | |
Parent | Bharti Airtel |
Website |
www |
Airtel Digital TV is an Indian Subscription based satellite television provider owned by Bharti Telemedia Limited, a wholly-owned subsidiary of Bharti Airtel. [1] It launched DTH satellite television service in India on 9 October 2008.
Airtel Digital TV is India's second largest DTH operator second largest DTH operator in India by number of subscribers. As of 31 December 2022, it had a market share of 26.35%. [4]
Bharti Telemedia Limited was incorporated on 30 November 2006 as a subsidiary of Bharti Airtel. [5] The company announced plans to launch direct-to-home satellite television services across India on 7 August 2007. [6] The service was launched on 9 October 2008 under the brand name Airtel Digital TV. [7]
On 18 November 2010, Airtel Digital is rebranded in to Airtel Digital TV
On 4 May 2011, Airtel digital TV announced the launch of its first high-definition digital video recorder (HD-DVR) priced at ₹3,990 (equivalent to ₹8,200 or US$100 in 2023) and ₹4,490 (equivalent to ₹9,300 or US$120 in 2023) for existing and new customers respectively. [8] On 24 May 2011, Airtel announced that its HD and HD-DVR boxes were software-enabled to view standard-definition content up-scaled to 1080i HD. [9] Airtel digital TV had a total subscriber base of 10.07 million as on 30 March 2015. [10] [11]
On 12 December 2017, Bharti Airtel announced that it would sell a 20% stake in Bharti Telemedia to American private equity firm Warburg Pincus for US$350 million. [12] [13] The sale received approval from the Ministry of Information and Broadcasting on 28 August 2018. [14]
On 17 February 2021, Bharti Airtel announced that it would buy back the 20% stake in Bharti Telemedia that it had sold to Warburg Pincus at a cost of ₹3,126 crore (US$390 million). [15] The transaction was completed on 22 March 2021. [16]
Airtel Digital TV's standard-definition broadcasts are in MPEG-4 with Interactive Service and 7-day Electronic Programmed Guide. [17] A universal remote is included in the package that can, over IR frequencies, control both the TV and the DTH box. [18] [19] Airtel Digital TV HD provides channels of resolution 1080p pixel with a 16:9 aspect ratio. The set-top box is compatible with 7.1 Channel Dolby digital Plus surround sound and is the first HD set-top box in India to be compliant with the standard. [20]
Airtel Digital TV provides Pay-per-view on connected boxes that includes a catalog of movies, TV series and other programmed across English and various Indian languages. [21] It also offers interactive services such as iDarshan, iKidsworld, iMusicspace and games. [22] [23]
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