Company type | Private |
---|---|
Industry | Telecommunications |
Founded | 2000 |
Founder | Cy Smith |
Headquarters | , |
Area served | United States |
Key people | |
Number of employees | 11 |
Website |
airsage |
AirSage is an American telecommunications company that specializes in collecting and analyzing anonymous location data, such as cell phone and GPS data, to identify patterns. [3] It does so by tracking mobile phone data using patented technology to capture and analyze mobile phone signal tower data, [4] primarily for the purposes of aiding transportation planning and traffic reporting. [5] [6] It currently works with the out-of-home advertising startup Vistar, which uses AirSage's cell phone data to create a map of consumer behavior in the United States. [7]
AirSage was established in 2000 by Cy Smith, [1] and is based in Atlanta, Georgia. [5] It later developed a technology to use anonymized cell phone data as "traffic probes" to monitor traffic patterns. The company's first client to use their mobile-phone based traffic monitoring technology was the Virginia Department of Transportation, which began using it in the summer of 2005. [8] Later that year, the company signed an agreement with the Georgia Department of Transportation (GDOT) to provide the agency with the same technology; the GDOT began using it in early 2006. [9] Later in 2006, AirSage partnered with Sprint Nextel Corp. to offer the same service to Sprint's government subscribers in real time. [10]
In 2017, the company announced that Michael Cascone would become its new president and CEO. [11]