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2023 South Korean television series
Agency
Promotional poster
Hangul 대행사
Revised Romanization Daehaengsa
McCune–Reischauer Taehaengsa
Genre Workplace
[1] Written by Song Soo-han
[2] Directed by Lee Chang-min
[2] Starring Music by Kim Hyun-jong Ahn So-yeong Country of origin South Korea Original language Korean
No. of episodes 16 Executive producers Kim So-jung Shin Seon-joo (
CP ) Hwang Hyeon-mi (
CP ) Producers Park Jin-young Son Jae-seong Running time 60–72 minutes
[3] Production companies Network
JTBC Release January 7 (2023-01-07 ) – February 26, 2023 (2023-02-26 )
Agency (
Korean : 대행사 ) is a 2023
South Korean television series starring
Lee Bo-young ,
Son Na-eun ,
Jo Sung-ha , and
Han Joon-woo . It aired on
JTBC from January 7 to February 26, 2023, every Saturday and Sunday at 22:30 (
KST ) for 16 episodes.
[5]
[6]
The series was a commercial hit and became one of the
highest-rated dramas in Korean cable television history .
[7]
Synopsis
The series follows the story of Go Ah-in (
Lee Bo-young ) who becomes the first female executive member of a large advertising agency.
[5]
[8]
Cast
Main
Lee Bo-young as Go Ah-in: a creative director who leads Production Team 2 of VC Planning, a leading advertising agency. She has a strong desire for success despite growing up in poverty.
[2]
[9]
Son Na-eun as Kang Han-na: VC Group's third generation
chaebol .
[9]
Oh Ji-yul as young Kang Han-na
[10]
Jo Sung-ha as Choi Chang-su: the director of the planning division of VC Planning who strives to become CEO.
[5]
Han Joon-woo as Park Young-woo: Han-na's loyal right-hand man.
[9]
Supporting
People at VC Planning
Jeon Hye-jin as Jo Eun-jung: copywriter of VC Planning's Production Team 2.
[9]
Lee Chang-hoon as Han Byung-soo: art director of VC Planning's Production Team 2.
[11]
[12]
Lee Kyung-min as Seo Jang-woo: assistant manager of VC Planning's Production Team 2.
[12]
Kim Dae-gon as Kwon Woo-cheol: creative director of VC Planning's Production Team 1.
[13]
[14]
Jung Woon-sun as Bae Won-hee: copywriter of VC Planning's Production Team 1.
[14]
Park Ji-il as Jo Moon-ho: CEO of VC Planning.
[14]
Baek Soo-hee as Jung Su-jeong: Ah-in's secretary.
[14]
People around Ah-in
People at VC Group
Jeon Gook-hwan as Kang Geun-cheol: founder of VC Group.
[17]
Song Young-chang as Kang Yong-ho: chairman of VC Group.
[17]
Jo Bok-rae as Kang Han-soo: vice president of VC Group Headquarters.
[17]
Jung Seung-gil as Kim Tae-wan: VC Group Headquarters' chief secretary.
[18]
Kim Min-sang as Bae Jung-hyeon: VC Group Headquarters' legal team leader.
[17]
Others
Jung Won-joong as Kim Woo-won: chairman of Woowon Group.
[19]
Jung Ye-bin as Kim Seo-jung: Woo-won's only daughter who is the vice president of Woowon Group.
[20]
Kim Ra-on as Song Ah-ji: Eun-jung's son.
[19]
Jo Eun-sol as Song Jung-ho: Eun-jung's husband.
[19]
Yoon Bok-in as Park Kyung-sook: Eun-jung's mother-in-law.
[19]
Extended
Kim Chae-eun as Yoo Ji-woo: Jung-seok's daughter.
[21]
Lee Dong-ha
[22]
Special appearance
Song Young-kyu as Hwang Seok-woo
[23]
Viewership
Agency : South Korea viewers per episode (millions)
Season Episode number Average 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1 1.105 1.206 1.477 1.919 1.487 1.802 2.063 2.693 2.586 2.675 2.291 2.764 2.567 3.055 3.037 3.685 2.276
Source: Audience measurement performed nationwide by
Nielsen Korea .
[24]
Average TV viewership ratings
Ep.
Original broadcast date
Average audience share (Nielsen Korea)
[24]
Nationwide
Seoul
1
January 7, 2023
4.797% (3rd)
5.520% (2nd)
2
January 8, 2023
5.102% (2nd)
5.369% (2nd)
3
January 14, 2023
6.481% (2nd)
7.149% (1st)
4
January 15, 2023
8.907% (1st)
9.286% (1st)
5
January 21, 2023
5.869% (1st)
6.545% (1st)
6
January 22, 2023
7.711% (1st)
8.111% (1st)
7
January 28, 2023
9.150% (1st)
9.606% (1st)
8
January 29, 2023
11.959% (1st)
12.400% (1st)
9
February 4, 2023
10.902% (1st)
11.692% (1st)
10
February 5, 2023
11.629% (1st)
12.434% (1st)
11
February 11, 2023
10.444% (1st)
11.372% (1st)
12
February 12, 2023
12.658% (1st)
14.135% (1st)
13
February 18, 2023
11.049% (1st)
11.360% (1st)
14
February 19, 2023
13.383% (1st)
14.041% (1st)
15
February 25, 2023
13.149% (1st)
13.841% (1st)
16
February 26, 2023
16.044% (1st)
17.267% (1st)
Average
9.952%
10.633%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
This series aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (
KBS ,
SBS ,
MBC , and
EBS ).
References
^ Kim Eun-jung (January 23, 2023).
"New breed of female characters takes center stage in Korean dramas" .
Yonhap News Agency .
Archived from the original on January 31, 2023. Retrieved January 31, 2023 .
^
a
b
c Hwang Hye-jin (June 9, 2022).
"이보영 '대행사' 출연 확정, 유리천장 깨부순 광고퀸 변신[공식]" (in Korean). Newsen.
Archived from the original on November 12, 2022. Retrieved November 12, 2022 – via
Naver .
^
"다시보기 | 대행사 | 프로그램 | JTBC" [Replay | Agency | Program | JTBC].
JTBC (in Korean).
Archived from the original on February 26, 2023. Retrieved February 26, 2023 .
^
a
b
c Park Seo-hyun (December 2, 2022).
" '재벌집 막내아들' 후속작은 이보영 '대행사'..새 토일드라마 확정(공식)" (in Korean).
Herald Pop .
Archived from the original on December 2, 2022. Retrieved December 2, 2022 – via
Naver .
^
a
b
c Shin Min-hee (June 10, 2022).
"Lee Bo-young leads star-studded cast in JTBC's 'Agency' " .
Korea JoongAng Daily .
Archived from the original on November 13, 2022. Retrieved November 12, 2022 .
^ Park Pan-seok (December 12, 2022).
"대행사 이보영X조성하X손나은, 첫 대본 연습부터 싱크로율 100%" [Agency Lee Bo-young X Jo Sung-ha X Son Na-eun, 100% synchro rate from the first script practice] (in Korean). OSEN.
Archived from the original on December 12, 2022. Retrieved December 12, 2022 – via
Naver .
^ Jeon Hyo-jin (February 27, 2023).
"종영 '대행사' 이보영, 마지막 대역전극…최고 17.3% '유종의 미' [TV종합]" (in Korean). Sports Dong-a.
Archived from the original on February 28, 2023. Retrieved February 27, 2023 – via
Naver .
^
" "Advertising Agency" Casts Lee Bo-young, Cho Seong-ha, Son Na-eun" .
HanCinema .
Yonhap News Agency . June 13, 2022.
Archived from the original on November 12, 2022. Retrieved November 12, 2022 .
^
a
b
c
d Kim Myung-mi (June 10, 2022).
"이보영-조성하-손나은-한준우-전혜진, JTBC '대행사' 캐스팅[공식]" (in Korean). Newsen.
Archived from the original on November 12, 2022. Retrieved November 12, 2022 – via
Naver .
^ Kim Na-yeon (March 22, 2023).
" "이 아이는 커서"..미래가 기대되는 아역★[Oh!쎈 펀치]" (in Korean). OSEN.
Archived from the original on March 22, 2023. Retrieved March 22, 2023 – via
Naver .
^ Hyun Jung-min (December 5, 2022).
"이창훈, JTBC '대행사' 합류…이보영과 호흡" [Lee Chang-hoon joins JTBC's 'Agency'… Breathing with Lee Bo-young] (in Korean). Sports World.
Archived from the original on December 5, 2022. Retrieved December 5, 2022 – via
Naver .
^
a
b Park Ah-reum (December 21, 2022).
" '대행사' 측 "이보영X전혜진X이창훈X이경민, 광고에 美친 꾼들 뭉쳤다" " ['Agency' side "Lee Bo-young X Jeon Hye-jin X Lee Chang-hoon X Lee Kyung-min, people who are good at advertising have gathered] (in Korean). Newsen.
Archived from the original on December 21, 2022. Retrieved December 21, 2022 – via
Naver .
^ Cha Hye-young (January 2, 2023).
"김대곤, '대행사' 출연…이보영과 연기 호흡" (in Korean). Ten Asia.
Archived from the original on January 2, 2023. Retrieved January 2, 2023 – via
Naver .
^
a
b
c
d
"등장인물소개 – VC기획 사람들" .
JTBC (in Korean).
Archived from the original on January 1, 2023. Retrieved January 1, 2023 .
^ Seo Yu-na (February 11, 2023).
"이보영, 가정폭력 피해 도망간 母 김미경과 재회(대행사)(종합)" (in Korean). Newsen.
Archived from the original on February 13, 2023. Retrieved February 13, 2023 – via
Naver .
^
a
b
c
d
"등장인물소개 – 아인 주변 인물들" .
JTBC (in Korean).
Archived from the original on January 1, 2023. Retrieved January 1, 2023 .
^
a
b
c
d
"등장인물소개 – VC그룹 사람들" .
JTBC (in Korean).
Archived from the original on January 1, 2023. Retrieved January 1, 2023 .
^ Kim Sun-woo (January 29, 2023).
" '대행사' 정승길, 27년차 배우의 내공…눈에 띄는 존재감" (in Korean).
JTBC .
Archived from the original on January 30, 2023. Retrieved January 30, 2023 – via
Naver .
^
a
b
c
d
"등장인물소개 – 그 외 인물들" .
JTBC (in Korean).
Archived from the original on January 1, 2023. Retrieved January 1, 2023 .
^ Kim Ji-woo (January 2, 2023).
"손나은의 라이벌이 떴다, 정예빈 (대행사)" (in Korean).
Sports Kyunghyang .
Archived from the original on January 2, 2023. Retrieved January 2, 2023 – via
Naver .
^ Ahn Byung-gil (February 13, 2023).
"김채은 '대행사' 뜬다, 이보영과 호흡" (in Korean).
Sports Kyunghyang .
Archived from the original on February 14, 2023. Retrieved February 13, 2023 – via
Naver .
^ Park Seo-yeon (February 18, 2023).
"손나은♥한준우, 밤길 어부바 데이트 포착…이대로 결혼까지? [대행사]" (in Korean). My Daily.
Archived from the original on February 21, 2023. Retrieved February 21, 2023 – via
Naver .
^ Lee Min-ji (January 19, 2023).
" '대행사' 송영규 특별출연, 이보영과 미묘한 신경전 예고 [공식]" (in Korean). Newsen.
Archived from the original on January 19, 2023. Retrieved January 19, 2023 – via
Naver .
^
a
b Nielsen Korea ratings:
"Ep. 1" . Nielsen Korea (in Korean). January 7, 2023.
Archived from the original on January 8, 2023. Retrieved January 8, 2023 .
"Ep. 2" . Nielsen Korea (in Korean). January 8, 2023. Retrieved January 9, 2023 .
"Ep. 3" . Nielsen Korea (in Korean). January 14, 2023.
Archived from the original on January 15, 2023. Retrieved January 15, 2023 .
"Ep. 4" . Nielsen Korea (in Korean). January 15, 2023.
Archived from the original on January 15, 2023. Retrieved January 16, 2023 .
"Ep. 5" . Nielsen Korea (in Korean). January 21, 2023.
Archived from the original on January 22, 2023. Retrieved January 22, 2023 .
"Ep. 6" . Nielsen Korea (in Korean). January 22, 2023.
Archived from the original on January 23, 2023. Retrieved January 23, 2023 .
"Ep. 7" . Nielsen Korea (in Korean). January 28, 2023.
Archived from the original on January 28, 2023. Retrieved January 29, 2023 .
"Ep. 8" . Nielsen Korea (in Korean). January 29, 2023.
Archived from the original on January 30, 2023. Retrieved January 30, 2023 .
"Ep. 9" . Nielsen Korea (in Korean). February 4, 2023.
Archived from the original on February 5, 2023. Retrieved February 5, 2023 .
"Ep. 10" . Nielsen Korea (in Korean). February 5, 2023.
Archived from the original on February 6, 2023. Retrieved February 6, 2023 .
"Ep. 11" . Nielsen Korea (in Korean). February 11, 2023.
Archived from the original on February 11, 2023. Retrieved February 12, 2023 .
"Ep. 12" . Nielsen Korea (in Korean). February 12, 2023.
Archived from the original on February 12, 2023. Retrieved February 13, 2023 .
"Ep. 13" . Nielsen Korea (in Korean). February 18, 2023.
Archived from the original on February 19, 2023. Retrieved February 19, 2023 .
"Ep. 14" . Nielsen Korea (in Korean). February 19, 2023.
Archived from the original on February 19, 2023. Retrieved February 20, 2023 .
"Ep. 15" . Nielsen Korea (in Korean). February 25, 2023.
Archived from the original on February 25, 2023. Retrieved February 26, 2023 .
"Ep. 16" . Nielsen Korea (in Korean). February 26, 2023.
Archived from the original on February 26, 2023. Retrieved February 27, 2023 .
External links
Cyber JoongAng → Joins → Jcube Interactive → JTBC Content Hub → JTBC Studios → SLL
TV series
Film