An advertising ID is a unique user ID assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers. [1] It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications. [2] There is a potential for such technology to replace magic cookies. [3]
Implementations
- Apple calls their advertising ID the " Identifier for Advertisers" (IDFA). Beginning with its iOS 14.5 software update, Apple will allow its users to choose whether to allow apps to track their IDFA. [4]
- Google calls their "Google Advertising ID" (GAID).
- Microsoft uses a similar technology, also called Advertising ID, that is generated for each device and user. In Windows 10 & 11, it can be turned off in the settings panel. [5]
See also
- Ad-ID – Technical standard used to centrally manage advertising assets in the supply chain
References
- ^ " 2016 Mobile App Marketing Glossary". Interactive Advertising Bureau. Retrieved November 16, 2022.
- ^ Tamblyn, Thomas (October 19, 2017). "You can effectively track anyone, anywhere just by the adverts they receive". Huffington Post.
- ^ Edwards, Jim (January 27, 2014). "Google's new 'advertising ID' is now live and tracking Android phones — This is what it looks like". Business Insider. Retrieved 29 March 2021.
- ^ Nguyen, Joanna Stern and Nicole (2021-04-07). "iPhone Apps Asking to Track You? Answers to Your iOS 14.5 Privacy Questions". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-04-11.
- ^ "General privacy settings in Windows". Microsoft Support.